FUJIFILM just gave a gazillion reason for you to love camera more. Japan’s pioneering photographic film maker introduces 6 new mirrorless cameras including the promising Medium Format FUJIFILM GFX 50S, who is said to have the highest-ever image quality from the company and can be used for any genre of photography.
With these cameras, possibilities are endless! Do you prefer a classy design? Are you looking for something for reportage and professional looking images? If your next destination is Niseko and will be skiing like Cristalle Belo, you need a camera that adapts to a -10°C weather. If you’re into wildlife adventure, a camera with a silent electronic shutter is a must. Covering a sports fest? You need a fast camera with updated sensors and processors. Or maybe you prefer something compact but fierce?
All these capabilities are present with FUJIFILM’s 6 New Mirrorless Cameras. They can match the success of the X-A2, X-T1 and X-T10 in the Philippines. Fujifilm willingly continues to define and bring cutting edge camera technology in the market and bids these as the next ones to enjoy!
The FUJIFILM X-A10
-Though compact and lightweight, this model promises to deliver the same outstanding picture quality as with its predecessors.
-Have a 16.3-megapixel APS-C sensor and a proprietary processing engine that makes sure every shot is of topnotch quality
-Has advanced skin tone reproduction capability that ensures accurate skin tones even in difficulty shooting conditions
-The 180-degree slide and tilt LCD also makes it possible to take really great self-portraits.
-This model also has inherited the X-A2’s energy efficient design which means you can take more photos on a single battery charge.
-Has a dedicated Video Recording button on the back that gets you Full HD quality perfect for video blogs and your family’s firsts if you’re recording memories.
-You can also transfer photos and videos with ease because the wireless communication functionality takes your shots from camera to Android or iOS devices as quick as a whisk.
The FUJIFILM X-T20
-Handy and powerful
-Hava a 24.3 MP X-Trans CMOS III ※1 sensor and X-Processor Pro image processing engine
-Faster, able to track moving objects with ease because of updated sensors, processors and redone AF algorithm.
-Its touchscreen LCD monitor can be used to see before you shoot photos and videos, even at a 4K quality to make those professional looking movies together with Fujifilm’s proprietary Film Simulation modes.
-Its autofocus speed is phenomenal, even shoot moving objects at faster rates because of the improved AF-C mode.
-You can use 24 high-performance FUJINON X-mount lenses for ultimate versatility.
-You can shoot in different conditions and still expect superb image quality.
-Take advantage of the output video which can be recorded to an external monitor via the HDMI port and input audio from an external microphone. -Available in Silver and Black.
The FUJINON XF50mmF2 R WR Lens
-It features 9 elements in 7 groups including one aspherical ED lens plus an inner focusing system.
-The lens performs brilliantly fast and does silent autofocusing due to superbly engineered stepping motor
– It’s made generally of metal parts
– Weather and dust resistant. It can even operate in -10°C weather
The FUJIFILM X100F – The best Premium Compact Digital camera in FUJIFILM’s line.
-Comes with a 24.3 Megapixel sensor and processor
-Has a hard working high-speed image processing engine.
-It’s got the specialized hybrid viewfinder which can switch between optical and electronic viewfinders.
-It’s got a built-In ISO Dial reminiscent of film cameras – with a body that can best rival the most advanced ones in the market.
– The high-speed image processing engine “X-Processor Pro” in the X100F also produces image quality comparable to that of cameras equipped with a larger sensor and higher pixel count.
-Can produce low-noise images even at ultra-high ISO settings resulting in shots with needed deep blacks – and smooth gradation of tones.
-It’s remarkable even in low light conditions.
-Expect feature advancements from other camera models to be seen in this compact camera and more.
– It’s got a built-in neutral density filter for those extremely bright light shots, useful in landscapes and outdoors.
– Features a silent electronic shutter.
– It also supports multiple exposures so you can have fun and take two shorts in a single frame.
-It has an interval timer shooting mode for those who fancy time lapse photography.
The FUJIFILM X-Pro2 Graphite Edition
-The well-loved model just got a little more premium with a dose of rich metallic texture by applying a special multilayer coating unique to this piece of hardware and its corresponding interchangeable lens.
-The FUJINON lens XF23mm F2 R WR can get you high-resolution images with a fast and silent auto focus system that can impress the most meticulous photographers who want it.
-Aside from the body, it’s got the Advanced Hybrid Multi Viewfinder which enables it to instantly switch between the optical viewfinder and electronic viewfinder.
-The X-Pro2 also features the 24.3MP X-Trans TM CMOS III sensor which takes superb, high-quality images that exceed photographer expectations, especially with mirrorless cameras.
– It features APS-C sized sensor and a long list of features, it’s a really good camera for reportage and professional looking images.
The FUJIFILM X-T2 Graphite Silver Edition
-It starts up fast and it uses a unique color reproduction technology so you could enjoy the outstanding image quality Fujifilm is known for.
– It also supports 4K Video, taking those memories for a spin so you could keep it in digital form for a long time.
-It comes with tailor-made accessories including a premium leather strap, aluminum hot shoe cover and a matching EF-X8 hot-shoe mount flash.
-It is made with a multi-layer coating that’s triple baked so you could see an elegant and tactile finish. They begin with a matte black undercoat applied to the magnesium top covers you could see deeper blacks and make the highlights stand out. They also have utilized a proprietary Thin-film Multilayer Coating Technology and apply graphite silver for a smooth finish.
-It also has that distinct shine plus a third layer where they put a clear varnish so it could have that glossy finish.
The FUJIFILM GFX 50S
-The GFX 50S has the highest-ever image quality from the company and is categorized as a medium format mirrorless camera.
-It adopts the FUJIFILM G-Format (43.8 x 32.9mm medium format) sensor and utilizes a whopping 51.4 MP.
-The Movie function on the GFX 50S also supports Full HD recording and people can enjoy high-quality shots even with no post-processing done on it. -This is the ultimate high-end mirrorless camera made with Magnesium alloy making it one of the most compact and lightweight devices in this class. -It only weighs 1.23 kilograms together with the standard lens (GF63mm F2.8 R WR). If you think about it, that’s about 60% the weight of a medium format DSLR camera that’s equipped with a sensor of the same size.
-This is also special as it’s got a detachable structure, adopted for user convenience.
-The EVF-TL1 EVF tilt adapter is also sold separately and you can conveniently use the LCD to focus on subjects.
**They will also be churning out ultra-high resolution FUJINON GF Lenses aside from the ones done for the GFX 50S.Fujifilm will also be releasing the “FUJINON GF63mmF2.8 R WR”, “FUJINON GF32-64mmF4 R LM WR” and “FUJINON GF120mmF4 R LM OIS WR Macro” interchangeable lenses.**
If you are hoping to become future ready and is aiming for photos with higher quality, it’s time to upgrade with the GFX 50S, and the GF Lens line too. This would be a really great investment for those who are keen to have the best photos, videos and the most advanced camera technologies in the world today.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!