Life is sweeter and fuller at Robinsons Supermarket as it offers lower-priced sugar and rice.  White sugar is priced at P50 per kilo while brown sugar is sold at P45 per kilo. This is lower than the prevailing sugar prices in Metro Manila which ranges at P60 per kilo for white sugar and P48 per kilo for brown sugar.

Shoppers can also buy rice at only P34-P39 per kilo. These price reductions are a welcome initiative supported by the Department of Trade and Industry (DTI) and the Sugar Regulatory Administration as they have been encouraging retailers to provide Filipinos with more reasonable options.

Reasonably-priced rice and sugar. “Rice and sugar are staples in one’s grocery cart. Robinsons Supermarket is proud to support DTI’s initiative to provide reasonably-priced sugar to Filipinos,” said Robina Gokongwei-Pe, Robinsons Supermarket president & CEO. Joining her are (from left): JG Summit CEO Lance Gokongwei, Pure Rice Milling and Processing Corp., president Jojo Soliman, and DTI Secretary Ramon Lopez.

(From left): JG Summit president and CEO Lance Gokongwei, Sugar Regulatory Administrator Hermenegildo Serafica, Philippine Sugar Millers Association, Inc. deputy director for Legal Affairs Cocoy Barrera, Sugar Regulatory Deputy Administrator Rolex Beltran, DTI Sec. Ramon Lopez; Robinsons Supermarket president and CEO Robina Gokongwei-Pe, URC Sugar and Renewables vice-president and general manager Rene Cabati, and Pure Rice Milling and Processing Corp. president Jojo Soliman.

“We thank the Robinsons Group for quickly offering to support the government’s Presyong Risonable Dapat program that can bring cheaper rice and sugar to all their outlets nationwide. This would make our kababayans happier as they will surely have easy access to these better-priced basic products,” said DTI Secretary Ramon Lopez.

This is not the first time that the supermarket lowered the price of basic commodities. Last September, Robinsons Supermarket and URSUMCO also reduced the price of sugar.  This lower price on sugar is available in all Robinsons Supermarket and Easymart stores nationwide, while the special price for rice is currently available in 88 stores throughout Luzon.

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