Love comes in different ways. In different forms, in different places, and in different moments. See, love doesn’t always equate to romance. It may not always be visible, but it’s always there—in the form of your friend’s sweet smile, mom’s comforting hug, or dad’s gentle reminders to always take care of yourself. The point being, love is there whenever and wherever we decide to give and share it.

Last Valentine’s Day, Hallmark made their mission to #GiveLoveShareLove at MRT Cubao station and gave10,000 free single- journey tickets and Hallmark Valentine’s day cards. As an additional treat, a prize of a buffet dinner for two was given to 10 lucky winners.

Passengers just liked the Hallmark Philippines page on Facebook, posted a photo of the Hallmark Valentine’s Day Card, and tagged his/her special someone with a Valentine’s Day message with the hashtag #HallmarkGiveLoveShareLove.

Valentine’s Day was made sweeter by social media influencers and real life couples, David Guison and Vina Guerrero, along with Trice Nagusara and Seph Cham, who gave out the single journey tickets and Hallmark cards.

Moreover, a singing flash mob liven up the MRT platform area serenades passengers before they board the train.


Hallmark also sold flower bouquets and letter chocolates at the following SM Stationary branches: SM Las Piñas, SM Mall of Asia, SM Makati, SM Aura Premiere, SM Megamall, and SM North EDSA.

Sure, love should be shown every day. But there’s nothing wrong with celebrating it a little louder on Valentine’s Day. On this dear day, may all feel a little extra loved—in the most unexpected time, at the most unexpected place.

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