As the number one online real estate platform in the Philippines, Lamudi is pushing brokers to master the art of online real estate marketing through its own venue of learning, the Lamudi Academy. With the primary aim to help real estate professionals reach their digitally-driven market, the company launched the training program with the hope to bridge the gap between the brokers and their clients on the online platform through the Academy’s courses.

Moving Forward for Online Real Estate Marketing

From simple training seminars on digital lead generation and various conducted training boot camps on strategic selected cities in 2015 and 2016, Lamudi Academy has moved forward with a comprehensive six-session online training program that will definitely cater the increasing number of real estate brokers in the country who are seeking to improve their portfolio in a digital-savvy market. Coming aboard in 2017, Lamudi’s Learning and Development Coach, Nadine Pacis helped develop the program further. From these small gatherings, Lamudi Academy was born and had its soft launch in March 2018.

Designed to teach brokers how to succeed online, the six comprehensive trainings focus more on online real estate marketing techniques that cater to three different levels: Basic, Advanced, and Expert levels. The topics include (1) Top Online Lead Generation Channels, (2) The Power of Lamudi, (3) Converting Online Leads into Sales, (4) Improving Online Marketing Strategy, (5) Digital Trends 2018, and (6) Understanding the Market.

Top Online Lead Generation Channels (Basic Level)

This is a free training that introduces the top used online lead generation channels in the market. Brokers will understand the pros and cons of using each lead generation channel and how to take to take advantage each channel. The lessons cover the existing online channels in the Philippines, including the Lamudi platform.

Check this video to see an overview of Lamudi’s Lead Management Tool: https://www.facebook.com/LamudiPhilippines/videos/256398581739327/

The Power of Lamudi (Basic Level)

This free course helps the brokers learn the Lamudi online property portal itself and how it works, from the guidelines in posting property listings to Lamudi tools available that would help convert leads into sales.

Converting Online Leads into sales (Advanced Level)

This popular course teaches the brokers what are the initial steps in increasing the chances of lead conversion, and how to be efficient in managing their leads using their personal customer-relations management (CRM) tools. Brokers will also know the different ways for them to stay on top of mind while waiting for their lead to make a buying decision.

Pre-requisite: Must have attended Basic Level sessions. The fee is Php 1,000 for both Advanced Level sessions already

Improving Online Marketing Strategy (Advanced Level)

This another advanced level course aims to help brokers improve their marketing content and communication approaches by identifying and fixing their common errors. This course also explores the different tips and techniques to determine what works with their marketing strategy, using A/B testing techniques.

Pre-requisite: Must have attended Basic Level sessions. The fee is Php 1,000 for both Advanced Level sessions already

Digital Trends 2018 (Expert Level)

This course gives the broad and latest information about the status of internet usage in the Philippines. The course will also update realtors about the soft and disruptive trends that can influence how they market online. In addition, the course allows brokers to see the buyer’s perspective on the real estate industry.

Pre-requisite: Must have attended Basic and Advanced Level sessions. Must be an active Lamudi subscriber. The fee is Php 1,200 for both Expert Level sessions already

Understanding the Market (Expert Level)

This another expert level course provides an overview of the most in-demand properties and locations in the market. Brokers get an understanding of the online market demographics and current developments in the real estate industry.

Pre-requisite: Must have attended Basic and Advanced Level sessions. Must be an active Lamudi subscriber. The fee is Php 1,200 for both Expert Level sessions already

Lamudi Academy’s training courses are steered by real estate professionals who have proven track records and a wide-ranging understanding of the real estate online property market.  Lamudi subscribers, even non-Lamudi subscribers, can take advantage of the learning programs. Realtors will surely have an in-depth understanding of how online marketing works and the different real estate platforms available to them at the end of each session of the program.

Lamudi’s Commitment: To Support the Real Estate Industry

Getting started with online marketing can be confusing and intimidating in this digital age, but with the help of this training program, real estate agents can upgrade their online marketing skills. As part of Lamudi’s unrelenting commitment to support the industry, Lamudi Academy intends to widen the reach of their courses to a broader clientele of real estate professionals.

Lamudi’s Learning and Development Coach Nadine Pacis hopes to make the courses more available and more accessible to property brokers and to continue to develop training modules that will give brokers current and updated with the latest real estate industry trends, news, and practices.

Grab FREE Basic online marketing sessions and master the art of online real estate marketing. Here’s the Lamudi Academy Basic Training schedule for the month of January 2019. REGISTER HERE: http://bit.ly/LamudiAcademyBasicSession

For advanced level sessions, click this link: http://bit.ly/LamudiAcademyAdvancedSession and for expert level sessions: http://bit.ly/LamudiAcademyExpertSession

Training courses are conducted weekly every Wednesday and Thursday.

For more information, visit the Lamudi Academy website or keep up-to-date and get the latest real estate tips, news, and trends by liking and following Lamudi Academy’s Facebook page.

To approve a single suggestion, mouse over it and click “✔”
Click the bubble to approve all of its suggestions.

1 Comment

Leave a Comment