Washing fabrics and maintaining their cleanliness is a must at all times, especially with the harsh weather conditions in the Philippines; be it sunny or rainy season. To keep clothes smelling fresh and sun-baked, Sun Soft introduced their new Paradise Powder Detergent, Heavenly Fabric Conditioner, and even a Zesty Lemon Dishwashing Liquid to keep dishes clean as your shirts.

Thanks to Optical Brightness technology, the Sun Soft Paradise Powder Detergent actually absorbs UV light and reflects blue light making clothes visibly whiter while colors pop. Its Powder Deodorizers, meanwhile, help combat unpleasant odors from sweat and “kulob” with the help of micro-encapsulated perfumes for fragrance that makes clothes seem brand new.

Sun Soft Paradise Powder Detergent offers a new formulation that keeps your clothes sun soft clean and smelling fresh thanks to the following:

  • Optical Brightness with the ability to absorb UV light, reflecting blue light to make clothes visibly whiter and the colors more vibrant. Enjoy whiter and brighter clothes kahit hindi ka na mag-Chlorox or bleach!
  • Power Deodorizers to remove and protect against unpleasant odors throughout the day. This is great specially during Summer when the body has a tendency to sweat a lot. During the Rainy Season, this helps overcome “kulob” smell.
  • Long-lasting fragrance with micro-encapsulated perfumes that give 3x more perfume compared to the previous formulation.
  • Anti-Dirt Shield to quickly remove dirt and grime and prevent them from coming back into clothes during washing
  • Budget Friendly Easy Rinse Formulation. Sun Soft Paradise Powder Detergent has fast-forming bubbles for a hassle free, quick rinse formula.
  • “No chalky residue” It is not like other detergents that leave a dry, powdery residue on washed clothes.

Enjoy a heavenly fragrance plus an unbeatable comfortable softness in clothes for everyday wear with Sun Soft Heavenly Fabric Conditioner! Every time you use the fabric conditioner, get the following benefits:

  • 3x MORE micro-encapsulated perfumes for an all day long heavenly scent!
  • The Sweet Heaven Fragrance in every Sun Soft Heavenly Fabric Conditioner is preferred by more Fabric Conditioner users compared to the leading brands as shown by our study.
  • Softer Clothes & Garments making them comfortable to wear
  • Easy Iron, Anti-Wrinkle Formulation to make ironing easier and by helping prevent creases and wrinkles on clothes
  • It also helps protect clothes from damage during washing and from static discharges in dry weather

Dishwashing is now easier and made more effective with the Sun Soft Zesty Lemon Dishwashing Liquid. Ideally made for modern homes with the following needs:

  • Save on money thanks to its concentrated formula! Cleans up to 5x more than other brands
  • Save on time and effort with its easy rinse formulation leaving no soapy residue
  • Powerful cleaning formula that completely removes dried stains, odors and cold grease or “sebo” from plastic, ceramic and stainless steel utensils
  • Fresh summertime scent on your plates and utensils with no strong chemical odor

Hailed as the new “idols sa linis”, the products are available through an exclusive distribution by the Marikina Shoe Exchange (MSE) and customers can buy them at the nearest MSE authorized dealer, or by beonyg a member of MSE Business to start a business today.


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