The Binibining Pilipinas 2017 pageant is just around the corner. Experience this year’s Binibining Pilipinas pageant like never before! PLDT wireless unit Smart Communications, along with its digital innovations arm Voyager Innovations, powers the SMS and digital fan voting of the pageant. Vote for your favorite candidate to give her a chance to be part of the Top 15 finalists! The winner of the text votes will automatically be part of the Top 15 finalists; an exciting first in the pageant’s 54-year history.

Fans only need to send BB<number of candidate> (ex. BB1 to BB40) to 2929022 to cast their votes and support their favorite candidates. Votes will be counted from today until 7PM of April 30 during the Binibining Pilipinas Coronation Night.

Pageant aficionados can vote for their bets an unlimited number of times during the voting period, and subscribers of all mobile networks* can send in their votes to the SMS gateway powered by Voyager.

Mr. Ramon Isberto – Public Affairs head of PLDT and Smart Communications

As we saw during the country’s hosting of the 65th Miss Universe last January, pageant competitions have become more digital like never before. We’re glad that the Binibining Pilipinas 2017 will be putting the power of digital into the hands of millions of Filipino fans this time. We all therefore will be given a chance to vote for our bets, powered by the combined digital technologies of Smart and Voyager,” said Manuel V. Pangilinan, Chairman of PLDT, Smart, and Voyager.

This year is extraordinary–from the beauties to the show–and is even more exciting because we are letting people vote for their candidate of choice through technology, a first in the pageant’s 54 years, ” added Stella Márquez-Araneta, Chair of Binibining Pilipinas Charities, Inc. (BPCI).

Digital’ Binibini


Aside from voting via SMS, fans also have the chance to pick this year’s Most Photogenic Queen by participating in the online voting via the Binibining Pilipinas website (

Thanks to freenet–the free Internet platform of VoyagerSmart, TNT and Sun subscribers will have free access to the voting website without data charges by simply downloading the freenet app on their Android or iOS phones.

Additionally, fans can also follow @realbbpilipinas on Twitter and use the hashtag of their favorite Binibini like this: #Binibini(number) and #BbPilipinas2017. They may also download the CHOICELY app and vote from there.

And to complete their Binibining Pilipinas experience, fans can also avail of a 20% discount (up to a maximum of P1,000 discount) on health and beauty items when they shop at, the country’s largest online discovery platform. All they have to do is enter the promo code “BINIBINI”during checkout when they order the items from April 27 to 30.

With a lot of avenues to interact, this year’s Binibining Pilipinas pageant is proving to be the most digitally powered yet–and with the Philippines being a pageant-crazy and social media- savvy nation, Filipino fans are sure to turn in by the droves and support all their Binibini bets in every way possible.

Fans can tune into the Binibining Pilipinas Grand Coronation Night at the Smart Araneta Coliseum on April 30, to be telecast live on ABS-CBN.

Smart Communications and Voyager Innovations Executives
Araneta Center Executives

The Binibining Pilipinas 2017 pageant is presented by The Araneta Center and ABS-CBN, with major sponsors PLDT Home Fibr, JAG Jeans, Manhattan Garden City, Pizza Hut, Dairy Queen and Taco Bell. The pageant’s official residence is Novotel Manila-Araneta Center; the official airline, Philippine Airlines; and official print partner, Manila Bulletin. Minor sponsors are: Charter Ping An Insurance Corporation, David’s Salon, Gold’s Gym, Power Trac, Inc., Dale Carnegie, Picture City, People’s Journal People’s Tonight, Women’s Journal, Jeffrey Rogador, Raymond Saldaña Photography, Bruce Casanova Photography, and Jojo Bragais Shoes.

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