This coming August 28-29, entrepreneurs, brand/marketing professionals, startups and other players in the industry will convene at Synergy Market Research + Strategic Consultancy’s flagship conference “Consumer Insighting and Storytelling Conference” which will be held at The Marquis Events Place in BGC, Taguig.

With this year’s theme “The Next Frontier”, the learning event that highlights the intersection of insighting and storytelling will revolve around key topics that include human-centered consumer insighting and the enabling capabilities of omni-channel marketing towards a seamless customer experience.

As an award-winning Social Entrepreneur and Managing Director of Trendwatching, Henry Mason will headline the event as the keynote speakers and sharing the stage with him in the two-day conference are speakers like Benjamin Azada of PwC, Venus Navalta of IPG Mediabrands Philippines, Raldrin Santos from Meralco and many more.

According to Germaine Reyes, CEO and President of  Synergy Market Research + Strategic Consultancy, consumer insighting is more exciting and compelling than ever before given the current landscape to meet fast-changing consumer expectations. One of the topics in the conference will include the power of consumer insighting to understand relevant innovations and trends in the industry  which will be delivered by Henry Mason.

“We are committed to deliver and curate learning events to showcase the power and importance of consumer insighting, market research, and the compelling values of brand and data storytelling to handle consumers’ expectations,” shared Reyes.

The results of PwC’s Global Consumer Insights Survey for 2019, subsequently, will be presented by their Consulting Managing Principal Benjamin Azada. The data about the return on experience from customers were gathered from more than 21,000 online consumers across 27 territories. Meanwhile, Dean of FEU’s Institute of Education Prof. Harold Culala, will share how to harness the power of Alpha Gen and Gen Z with an academe point-of-view.

Interested participants who want to stay ahead can learn more about the conference by visiting https://www.consumerinsightingconference.com. The event’s official sponsors include IPG Mediabrands, DOOH, Marquis Events Place, Enderun Extension; Media partners: The Philippine Star, BusinessWorld; event partners, Team Executive Decisions, PurplePen Creatives, Hotel Sales & Marketing Association International, UP School of Economics Alumni Association, and Bank Marketing Association of the Philippines.

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