Give your Skin its most deserved Make-Over #IbalikAngFeeling ng healthy skin with the new JOHNSON’S® Milk+Oats™ Baby Bath and Lotion
While our kids see us moms as their heroes, it’s kind of hard to claim the credit, especially at times when we ourselves are being misled by myths. The recent JOHNSON’S event was a wake-up call to moms who are still under the spell of the infamous after-bath squeaky feeling.
Johnsons has the reputation for making baby products that are “exceptionally pure and safe”, and they are also known to sponsor various clinical studies, no wonder we listen to everything that they preach about our babies skin care.
Through the recent Supermoms’ Transformation event, supermom, or shall I say super-hot mom Marian Rivera-Dantes and her mini-me Baby Zia, were unveiled as JOHNSON’S® new ambassadors. The event demonstrated how moms can become supermoms by helping save skin from being soap-damaged. Marian and JOHNSON’S® believe our babies deserve only the best kind of care, which is why she and Baby Zia are now the faces of JOHNSON’S® Milk+Oats™ baby bath and lotion to help mothers—first-time or not—become the Supermoms their babies deserve.
While some may doubt if babies can have a dry skin, it is actually supported by the study conducted by J&J among moms. Yes, it’s true; the diagnosis shows that 60% of those who participated in the study found out that their babies have clinically-visible dry skin. Fact: the resulting after-bath squeaky feeling from using bar soap is already a clear indication of dry skin – even without visible flaking or roughness.
“We grew up in a society where that squeaky-dry feeling is the desired feeling after taking a bath. However, more than half of Filipino moms do not know that this actually means that their and their babies skins are already soap-damaged, and it is an unseen battle they are currently facing,” shared JOHNSON’S® Franchise Marketing Manager Bessie Campillo. “As a company who has been at the helm of helping Filipino moms show the best kind of care they can give their babies, we at J&J Philippines are happy to introduce JOHNSON’S® Milk+Oats™– our best-ever variant that will help address the under-recognized problem of soap-damaged skin among babies, toddlers, and even moms!”
The Transformative Journey from Soap-Damaged Skin to Nourished Skin
Since #superbaby Zia represents the new JOHNSON’S® Milk+Oats™Baby Bath and Lotion which is the star of the event, the launch event trotted out a Z-shaped activity area. On the other hand, her #supermom Marian led the guests in going through the Supermoms’ Transformation.
The first phase of the guests’ Supermoms’ Transformation was all about educating them about the hazards posed by squeaky-dry skin caused by using family bar soap, visualized by the rapid drop of moisture through the “healthy skin meter”, with the soap being cast aside afterward.
Next, they were introduced to the super powers of milk and oats – two potent ingredients specifically formulated to restore soap-damaged skin to its healthy, moisturized state. Demonstrated through a fun, ingredient-catching game, the healthy skin meter was immediately filled up by the power of Milk + Oats.
To provide solid, scientific background on the effectiveness of Oats on skin, Dr. Ma. Victoria Dizon informed the guests of its gentle, skin-friendly moisturizing properties ideal for baby and mommy use. For a first-hand experience of the power of the new JOHNSON’S® Milk+Oats™ baby bath and lotion, guests applied the products on their skin, with the healthy skin meter instantaneously detecting the increase in moisture.
Finally, bedecked with several “super items” (armband, gloves, and cape) collected from the previous areas, the last phase of the Supermoms’ Transformation sees guests become Super Moms: transformed by the knowledge of harmful soap experience and the restorative power of Milk + Oats! After completing her own transition into a Super Mom, Marian congratulated all the moms for their super transformation and related her own eye-opening experiences in the world of motherhood.
Start your Super Skin Transformation, #IbalikAngFeeling ng healthy skin with JOHNSON’S® Milk+Oats™
JOHNSON’S® Milk+Oats™ baby bath and baby lotion are now available in leading supermarkets, drug stores, and department stores nationwide for P100.75 and P168.25 for 200ml, respectively.