Though many mom-owned businesses have seen resounding success in recent years, it remains a challenge for any beginning mompreneur to build their specific brand and set it apart from the rest. As one yourself, you may be eager to find the smartest way to do so and to firmly establish your business while still taking care of your family obligations.
To that end, here are some tried-and-tested strategies—several of them from fellow mompreneurs themselves—that can help your brand take flight and cement your reputation as a mom-owned business to watch out for:
1) Identify and Understand Your Target Audience
The very first thing you’ll need to do is properly identify and understand your target audience. This will allow you to tailor your products or services to meet their specific needs and build your reputation as a distinctive and relevant mom-run brand.
For instance, if you’re a mompreneur who wants to launch a line of organic baby products, you can tailor your marketing efforts to catch the attention of eco-conscious moms who prioritize natural and sustainable choices. This targeted approach will enhance your customer satisfaction from the get-go and will also allow you to build a sense of community around your brand.
You should also have a keen understanding of what makes your audience tick and what they’d want their ideal customer experience to be like. Fellow moms who are paying a higher price for quality baby care products or apparel, for example, would want assurance that they can have their chosen online payment processed through topnotch internet payment solutions.
If you’re a mompreneur based in the Philippines, you’ll want to check out online payment solutions like Maya Business’s Maya Checkout to anchor your brand on principles of trustworthiness and reliability when it comes to payments. Partnering with a trusted online payment processing company will go a long way in strengthening your brand recognition among your target audience, for all the right reasons.
2) Build a Strong Online Presence for Your Brand
With many consumers turning to the internet to discover, research, and purchase their products, you’ll also want to make it a priority to establish a strong online presence for your mom-run brand. A distinctive online footprint will make your brand more visible and open up new avenues for customer acquisition.
You may know how hard this task can be especially if you’ve tapped into the e-commerce industry, which is known to be a fiercely competitive landscape. Here are some things you should do to make your mom-run business more memorable online:
Invest in a More Intuitive e-Commerce Website
Your e-commerce website is where potential customers will land to learn more about your brand, browse your products, and decide to make purchases. It will truly serve you to invest in a well-designed website to provide your target audience with a positive user experience. A website that’s clean, navigable, and optimized for various screens will make it simple for visitors to find what they’re looking for, and this will reflect positively on your brand.
Use a Secure Payment Gateway for Your Website
A secure payment gateway will protect your customers’ sensitive information and instill confidence in them to make purchases and engage deeply with your brand. This trust is crucial for your business, and it is often one of the best ways to make it stand out from others in a highly competitive market.
If you’re using an e-commerce platform for your business, there are several online payment solutions you can integrate into your online store to ensure a safe and streamlined checkout experience for your consumers. Maya Checkout, for instance, offers seamless integration for e-commerce stores in Shopify, WooCommerce, and Magneto. The plug-in uses advanced online security features like proxy detection, CSC verification checks, and two-factor authentication to secure each transaction and sufficiently protect customers from online threats.
Make Your Website More SEO-Friendly
Search engine optimization (SEO) is the process of improving your website to increase its visibility on widely used search engines. It ensures that your website ranks higher in search engine results by reaching your specific target audience and attracting organic traffic.
For this strategy, it’s in your best interest to hire an SEO company that has experience working with entrepreneurial moms. The right SEO company can dispatch its team of specialists to optimize your website through keyword research, acquiring quality backlinks, and creating regular content that’s relevant for your mom-run business.
3) Use Social Media Platforms to Your Advantage
You’ll also want to leverage social media platforms to amplify your reach to your target audience and cultivate a loyal customer base. Take advantage of direct channels to connect with your audience, showcase your brand personality, and update both new and returning customers about what’s happening with your business. Social media, in particular, provides you with dynamic spaces to share your entrepreneurial journey, news about your products, and expertise within your industry in a visually compelling and relatable manner.
Just take note that each social media platform has its own set of unique features and audience demographics. For instance, platforms like TikTok and Instagram are better suited for posting photos and videos that are meant to resonate with the younger generation. Facebook, on the other hand, allows you to easily upload videos, photos, and text in one post, and it is known to cater to demographics that consist mostly of older adults.
With this in mind, be purposeful about how you advertise your business on social media platforms, and concentrate your efforts on the ones that are most likely to be used by your target audience. This is how you’ll find people who are sure to engage with your brand.
4) Remain Consistent Across All Platforms
Whether a customer visits your website, engages with one of your social media accounts, or encounters your brand elsewhere, maintaining a cohesive and consistent image is vital for your brand recognition. Consistency builds a brand identity that is easily recognizable and, more importantly, trustworthy to the target customer. It also communicates reliability, professionalism, and authenticity—qualities that are especially important for any mom-owned business.
Make sure that your branding elements—such as your logo, color scheme, and messaging—are consistent across various platforms. This ensures that customers will be able to recognize and remember your brand more easily. It will also make your brand appear organized, and therefore reliable and worthy of investment.
5) Engage with Your Audience
Lastly, try to make your mom-run brand memorable for its positive interactions with customers. Make it a point to inspire engagement, which will transform a transactional relationship into a more meaningful connection.
Engaging with your audience regularly will bring a personal touch to your business operations and amplify the impact of your brand. Even simple things like responding to comments and seeking feedback can build a lively and happy community around your business, ultimately leading to long-term brand loyalty.
Try these business branding strategies yourself, and you’ll get a good idea of just how much they can contribute to your business growth. With hard work and a purposeful branding approach, you’ll be able to stand out as a mompreneur with a reputation for credibility, excellence, and as much dedication to her community as her family.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!