Avida Land Collaborates with Rags2Riches and ECHOStore and International Women’s Coffee Alliance to Spread Awareness and Appreciation for Homegrown and Artisanal Products
“Celebrate Life.” That is what the name Avida stands for, coming from the Latin words ave (celebrate) and vida (life). Avida Land is an Ayala Land Inc. (ALI) subsidiary that provides thoughtfully-designed homes in secure communities that offer value for money and convenience all within reach. The largest and most experienced real estate developer in the country; part of their mission statement is to develop affordable dream communities that not only set the standard in the industry, but also respect the environment, and enhance the well-being of its residents. Apart from providing wide-array of property selections, the company also supports several meaningful advocacies.
Homegrown Life + Style is Avida’s advocacy to spread awareness and appreciation for local artisinal products and local produce made by our very own farmers.
Homegrown Life + Style, a collection of artisanal crafts and coffee made in partnership with social enterprise Rags2Riches and the sustainable lifestyle store ECHOStore and International Women’s Coffee Alliance (IWCA) to inspire socially-responsible everyday living. The Homegrown Life + Style artisanal crafts and coffee collection was showcased to the public during Avida’s HOMEPOSSIBLE: Homegrown event last October 8 & 9 at the Glorietta Activity Center.
The partnership gives the public an opportunity to appreciate Filipino homegrown crafts by featuring multi-purpose furnishings skillfully produced by Rags2Riches artisans, and lifestyle coffee blends harvested by local farmers—both created with passion and designed for an inspired Avida living. Homegrown Life + Style, and the concept behind it celebrates the rich Filipino culture and the ability to touch lives and inspire communities.
The Homegrown Life + Style artisanal coffees are all proudly made of locally-grown coffee beans sourced from coffee-growing regions in Luzon, Visayas, and Mindanao. A special blend inspired by Avida’s lifestyle offering has been curated by Chit Juan, featuring a balanced mix of sweet and citrusy Arabica and Robusta beans. This Avida blend, together with other coffee blends such as Barako/Excelsa, Arabica-Robusta (from Cavite), Arabica with Kalinga Robusta, Sagada, and Benguet blend, Davao Arabica (Bansalan) and Negros Robusta, and a Matutum (Cotabato) Arabica and Sulu Robusta, will be given to Avida’s clients and homeowners as welcome gifts and also serve as corporate giveaways.
“Our coffee blends are purely Filipino in taste and soul. We should be proud of what our own soils can produce and what our own culture can bring. Buying local also enables us to help the livelihood of our Filipino farmers, especially that of the women who represent a good majority of coffee farmers worldwide. We in the organization aim to recognize the efforts of these women who struggle with gender biases from day to day, and empower them to achieve sustainable, respectable, and meaningful lives,” said Pacita “Chit” Juan, founder and owner of ECHOStore Sustainable Lifestyle and President of International Women’s Coffee Alliance – Philippine Chapter.
Another homegrown pride, Rags2Riches’ exclusively designed two pieces of multi-functional home furnishings are made from artisanal weaves and wooden pallets handcrafted by talented artisans. These could be used in various ways to suit one’s needs: as a cushioned seat, a coffee table, and as an enclosed chest to hold items inside or as an open-faced shelf. Its utilitarian design caters to every homeowner’s living space.
“There should be more value given to substance and sustainability of the things we use and buy for our homes. We are grateful to Avida for partnering with us for the second time and helping us spread local Filipino crafts. Through our cause, we are also empowering our local communities by giving them a means of livelihood and income,” said Matt Pardinas, Sales and Marketing Manager of Rags2Riches.
Tess Tatco, Avida Land Marketing Head likewise gave emphasis on the significance of being catalysts for social entrepreneurship. “Avida wants to give social entrepreneurs a bigger platform to inform and educate society, beginning with our own live communities, currently at 64 with 26,857 homeowners, on the positive impact of buying locally and sustainably-made goods. We want to integrate these sustainable products to the daily lives of homeowners, which is our way of helping improve the livelihood of coffee farmers and local weavers.”
“With our partnership with Rags2Riches, we hope to inspire our Avida community with functional and artisanal showcase pieces for their homes. Together with ECHOStore and International Women’s Coffee Alliance, we aim to highlight the rich and diverse coffees we locally produce and have to offer. Seamlessly correlating all these efforts to Avida’s brand offering, we want to show how our Avida developments are geographically expanding, with 77 projects in 29 locations nationwide, in order to cater to families who need a quality home and a nurturing environment,” added Tatco.
As Avida celebrates Filipino culture, appreciate local products and crafts and learn how you can incorporate sustainable living through talks and activities. Discover all the wonders that can come with every Avida home at the HOMEPOSSIBLE: Homegrown event last October 8 and 9 t the Glorietta Activity Center.
Visit www.avidaland.com to learn more about Homegrown Life + Style, Avida HOMEPOSSIBLE: Homegrown, and Avida’s latest projects.