Citi – Leading Digital Banking in the Philippines

Citi Philippines, the country’s leading foreign bank, launches their latest digital innovation in the form of online credit card application and approval program, a first in the Philippines.

“We were one of the first banks to launch an online presence and also one of the pioneers in attracting customers through our website,” recalled David Stoughton, Director for Credit Payment Products. “At that time, we were only capturing the information online when they apply, but the processing still takes place offline including the credit review. With this latest service, we are excited to break new ground for the industry and deliver another innovation for the Filipino consumer.”

Digitized rewards for online applications!

With the digitized application and approval process, know in minutes if you are qualified for a Citi credit card. To add, get your rewards tracked online every time you submit applications through promotion booths in shopping centers or travel exhibits.

From now until April 30, complete an application online and receive an electronic voucher you can redeem for an Auntie Anne’s pretzel and iced tea.

Upon approval, clients who are getting their first Citi credit card and make a purchase of P20,000 or more within 60 days are also eligible to get a Fitbit Charge 2 fitness wristband.

Another surprise which Citi also recently unveiled is their partnership with Amazon. After the launch in Thailand, credit card holders will be able to use their Rewards Points to pay for purchases at Amazon.com.

Citi’s digital innovation or partnership shares that during 2016, it had announced strategic partnerships with leading digital ecosystems across the region. Some of these included Alipay and WeChat in China, Line in Thailand and Taiwan, and Airbnb and Uber in various countries. The bank’s social media followers in Asia grew from 3million to over 10million during 2016.

In the Philippines, its regional digital partners include: Booky, an offline restaurant finder; Zennya, the world’s first spa on-demand app; Lazada, the leading online shopping mall in the country; and Grab, Southeast Asia’s leading ride-hailing platform, to name a few.

You can also grab Citi’s ongoing promotions with leading travel sites including Asiatravel (grab 12% off on hotel bookings until June 30, 2017); Agoda (get 10% off on hotel accommodations year-long); Expedia (enjoy 8% off until October 2017); and Airbnb (on first stay, get P1,800 off until November 15, 2017).

Beyond travel, expect to also enjoy exclusive discounts when shopping online with Citi credit cards.
● 15% off at POBox.ph (until March 31, 2017) and Shipping Cart (for air and shipping fees until July 31)
● 12% off at Zalora year long
● 10% off at Galleon.ph until July 31
● Island Rose extends 10% off year long

The Digital Future of Banking

Over the past five years, traffic in Citi branches across Asia has declined 50% as digital transactions grew over 100%. “In our drive to digital, we have also become the credit card brand that online and mobile retailers prefer. This initiative presents a bright outlook in a country which greatly embraces the growth of online shopping and lifestyle,” added Stoughton.

Over the last year, Citi launched the newly-refreshed Citi Mobile App in Asia featuring easy-to-use functionality and interfaces such as Snapshot, Touch ID and the first ever Voice Biometrics which has since received more than 700,000 sign-ups from customers with over 1m clients consenting.

“We are focused on becoming the world’s leading digital bank, and we will continue to leverage on our global network for strategic partnerships even as we develop and deliver digital products and services,” said Stoughton.

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