HABITAT FOR HUMANITY launches ‘PLUS CAN’ with Ambassador DEREK RAMSAY

Habitat for Humanity Philippines (Habitat) has launched its latest initiative: ‘The Plus Can Project’, alongside the organization’s celebrity Ambassador, Derek Ramsay, last August 3 at the Habitat national office.

Unlike an ordinary donation drive can, the Plus Can has a unique coin slot in the shape of a plus sign (+), illustrating that by getting involved everyone can be a ‘plus’ to humanity.

“Habitat for Humanity uses tin cans to collect donations from the public. Through a simple design innovation, we’re adding a new meaning to the can. More homes, more communities, for people in need. Every coin that you give is a plus to humanity.” –Derek Ramsay, Habitat for Humanity Philippines Ambassador and Plus Can Project Champion

“The Plus Can means more homes for the homeless, more decent shelter for survivors of disaster,more permanent dwellings for the displaced and more productive communities for our nation,”

“It is also a reminder that we are all part of a larger family — the Filipino family,” he added.

This latest fundraising project of Habitat aims to encourage more support towards the housing advocacy in improving the poverty housing situation of the country.

“There is a housing backlog of more than five million families in the Philippines, and in order for this to be addressed everyone needs to take action,” Charlie Ayco, Habitat’s Managing Director and CEO

“The Plus Can is one way Habitat aims to reach individuals from all sectors to support our advocacy of building more healthy and sustainable homes for families in need.”

What is the Plus Can Project?

Currently, Habitat for Humanity Philippines (Habitat) uses tin cans (known as the ‘Coin Bank’) to collect donations from the public. Through a simple design innovation conceptualized by leading creative agency, Dentsu Jayme Syfu, Habitat is adding a new meaning to the can.

Unlike an ordinary donation drive can, the #PlusCan has a unique difference in that the coin slot is in the shape of a plus sign (+). #PlusCan is a pre-paid coin bank.

Why launch the Plus Can?

The project plans to encourage members of the public to partner with Habitat by donating, fundraising, and advocating for the right of all Filipinos to have a decent place to live. The objective of launching the can is to increase funds and awareness toward Habitat’s Vision2020 in line with its “WeBuild” campaign; adding a ‘plus’ to society.

How will it be launched?

Last August 3, 2016, Habitat alongside its celebrity Ambassador Derek Ramsay (who will champion the #PlusCan) will launch the Plus Can Project at a simple event where prospective donors, media and partners of Habitat will be present.

Mechanics of the Project

Each person who wishes to have a #PlusCan will make a Php500 donation to Habitat in exchange for the can and after the initial donation is made they may use the can to fundraise, or as a piggy bank, souvenir, or collectible item. The initial donation will be pooled with other generous unrestricted fund donations to sustain Habitat’s goal of building healthier communities and transforming more lives.

Microsite

The project will remain sustainable through the use of a microsite: www.pluscanproject.org, which will be published on the same day of the #PlusCan launch. The microsite will be a channel for individual donors to find out more on the project, as well as a place they can place their orders for the can itself.

Communications Channels

To sustain the awareness and engagement program, the following media will be utilized for the whole duration of the campaign:

 Both a #PlusCan TVC and the #CatShelter TVC will be aired in Ayala Cinemas nationwide

 Activation booths with the life-size photo of #PlusCan Champion Derek Ramsay

 #PlusCan TVC will be aired with Habitat’s partner TV networks: GMA7, GNN, PTV4*, and

Living Asia Channel* (ChinoyTV)

 Outdoor LED placements

 Storytelling and sustainable pocket events will be shared on the #PlusCan microsite and

regularly promoted on Habitat’s social media channels (Facebook, Twitter, Instagram

and website)

To show your support and for information on how to get a Habitat Plus Can of your own, please visit: www.pluscanproject.org.