Kenvue Philippines has partnered with Watsons Philippines to introduce its first-ever online and offline (O+O) efforts intended to champion sustainability.
Through Watson’s widely accessible online platforms and its 1000-strong retail footprint, Kenvue Philippines aims to bring its eco-friendly consumer health brands — including Aveeno, Johnson’s Baby, Neutrogena, and Listerine, closer to more Filipinos.
“We’re thrilled to collaborate with Watsons Philippines and pilot our first online and offline (O+O) eco-friendly effort, allowing us to showcase our shared goal to provide our valued customers with an opportunity to experience the extraordinary power that arises when sustainable practices become an integral part of our daily lives,” said Kenvue Philippines associate sales director Mela Quiroz.
Brands hosted by Kenvue Philippines mostly have sustainable efforts inculcated to their products. Aveeno, for example, uses ethically farmed and sourced oats that help soothe and restore dry and itchy skin. The bottles of Aveeno’s products are made with 30% post-consumer recycled plastic.
Additionally, Neutrogena rolled out in the market refill pods for its Hydro Boost Water Gel moisturizer, one of its best-sellers. The said pods utilize 89% less plastic than their jar counterparts.
Listerine, meanwhile, uses bottles with 30% recycled plastic and are 100% recyclable.
Watsons Philippines AVP for marketing, PR and sustainability Sharon Decapia said these brand’s commitment align with their mission to guide consumer behavior through heightened awareness of their choices.