MILO Philippines helps parents to fight and #BeatEnergyGap among children

Attention Mommies and Daddies! If you notice that your kid seems weak, inactive, sluggish or lacking in focus, you have to be alarmed! He/she may have Energy Gap — This is a condition brought by insufficient energy that can lead to fatigue, dizziness, and headache, to name a few. I suggest, don’t wait it to happen…

According to a recent study by the Food and Nutrition Research Institute (FNRI), four out of five Filipino children ages 6 to 12 years old experience energy deficiency or Energy Gap, a condition brought about by an imbalance between the number of calories a child consumes each day and the number they require to support normal growth, physical activity and body function. If children don’t get enough energy from their meals, they will experience energy deficiency or Energy Gap. Having Energy Gap can lead to poor performance inside and outside the classroom and it can also impact on a child’s mood, and affect their holistic growth.

MILO, the world’s leading chocolate malt beverage, invites parents to learn more about energy deficiency and how they can help address it. The campaign #BeatEnergyGap encourages moms and dads to give their kids the right amount of energy by serving nutritious meals, making them energized and active throughout the day.

One of the best ways to prevent Energy Gap is by giving your kids a complete and nutritious meal that contains the right amount of energy, vitamins, and minerals. MILO has ACTIV-GO which contains PROTOMALT®, which provides the energy to help fuel physical and mental activities. It also has Vitamins B2, B3, B6, B12, C, and D, Calcium, and Iron, which help convert food energy to body energy. A complete and balanced meal, along with a mug of MILO, can help moms and dads energize their kids for physical and mental activities. So, don’t be too alarmed because it’s not too late to #BeatEnergyGap.

A photo posted by Digital Filipina (@digitalfilipina) on Jul 24, 2016 at 6:41pm PDT

“Energy is a basic need of the body as it fuels all body processes from breathing, blood circulation, digestion, and growth. It is also needed for physical activities like walking, running, and even sitting, and mental activities like reading and thinking,” said Nestle Philippines Corporate Nutritionist Executive Ivy Sicat.

“For over 50 years, MILO has always encouraged parents to build champions by being a source of Winning Energy. The recent study of FNRI inspiredus to rally parents around the importance of proper food intake,” said Ellen Grace Isturis, Team Lead for MILO Philippines. “We hope the #BeatEnergyGap campaign helps parents understand how they can address Energy Gap so that they can raise their kids to become champions not only in the court, but also in life.”

Time to beat the Energy Gap and give your kids the right amount of energy. It all starts with a nutritious breakfast. Serve a balanced meal for proper nutrition and energize it with a nutritious and delicious drink like MILO!

Visit https://www.milo.com.ph for more information about MILO and the Energy Gap.

Karina Ramos

Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!