Bringing its newest line-up of digital services, the country’s leader mobile, Smart, has finally unboxed its latest innovations that aims to change the way Filipinos connect, enrich their passions, and ultimately optimize their digital life.
“Smart has built a legacy of bringing mobile innovations into the life of all Filipinos, and with the digital wave upon us, we have come up with innovative products and services to bring the real-life benefits of connectivity to as many Filipinos as possible,” said PLDT and Smart Chairman and CEO Manny V. Pangilinan.
“Our multi-pronged efforts range from bringing the smartphone to the hands of more digital newbies, to providing the most awesome content for young digital natives, to making sure that everyone will enjoy the best data experience. Our goal is to make sure no one gets left behind by this digital shift,” said Smart Wireless Consumer Operations Head Katrina Luna-Abelarde, who led the aptly titled Smart Unbox presentation at Shangri-la at the Fort.
To ensure a quality digital life services, Smart proudly introduced and presented its bigger and better Smartphone Prepaid Kit and other new services offers including Smart Bro Pocket WiFi, Super LTE SIMs as well as the Giga Surf 50 and additional data features. Through these innovative features, Filipinos can connect to mobile Internet and get accustomed to using online apps and services.
Smart has also merged with Twitter via @SMARTCares, where it is the first brand in the Philippines to use Twitter as its main Customer Service touch point for customer care needs and account inquiries in real-time.
In addition to, Smart is powering Marty the Smarty, everyone’s go-to guy for all kinds of questions and concerns about mobile data and the Internet, accessible via website www.martythesmarty.com and official twitter account @martysmarty.
Smart also further upgraded its My Smart mobile app so prepaid and postpaid subscribers can manage their accounts 24/7 – anytime and anywhere (downloadable on Google Play Store and iTunes).
To build greater experiences for subscribers, Smart revealed its “Own It” campaign, a platform that encourages everyone, especially the youth, to share their passions to the world, giving them a voice larger than themselves.
On this campaign, Smart has partnered with YouTube for Smart Launchpad in which budding content creators have the chance to share and broadcast their own works to the world. And with the help of the industry experts, the most deserving content creators will be chosen and will fly to LA to taste once-in-a-lifetime experience with the biggest YouTube Stars.
To wrap up, Smart’s major announcements is the Smart Life app, a breakthrough app featuring daily exclusive digital perks, videos, music, and games for mobile users.
Currently on its initial phase, the app is about to roll out exciting new functionalities as well as host top-rated content from D5 Studio, feature sports coverage such as FIBA and the upcoming Olympics, and other compelling digital content created for and by users for even more delightful experiences.
“At the center of all these new products and services is our effort to transform our networks into the country’s most extensive and data capable infrastructure, so we are able to deliver faster, more reliable and more affordable Internet services across the country,” Pangilinan added.