UnionBank, the Best Digital Bank at the Asiamoney Banking Awards 2017, has launched The ARK, the first fully digital bank branch in the Philippines.
The ARK is a new digital platform experience in banking, providing transactional space as well as a 3rd space for different communities to get together to co-create an ideal banking experience.
“The ARK was established by UnionBank to address the common pain points in banking. Falling in line, getting a number before being attended to, spending a lot of time in the bank which could have been used in, otherwise, more productive endeavors. It is also meant to satisfy the diverse and changing needs of our customers,” explained UnionBank President and Chief Operations Officer (COO) Edwin R. Bautista.
The ARK bridges both Digital natives and non-digital natives from traditional to dogital banking that would fit their lifestyle.
“The ARK provides a service unlike any other. There are no lines, no numbers, hardly any forms to fill up, just highly-trained bank ambassadors ready and happy to give personalized service to each and every client. Every client here receives the proverbial VIP service,” Bautista adds.
Banking at The ARK starts with the bank ambassador who will hand you a tablet to select your transaction. While waiting for the bank ambassador to facilitate your transaction, enjoy a cup of coffee or do some work using the bank’s high-speed internet. Customized and comfortable seats are provided for The ARK guests.
UnionBank Chairman and Chief Executive Officer Justo A. Ortiz said, “UnionBank trailblazed digital banking in the Philippines and we continue with our efforts to use technology and enhancing digital banking capabilities in order to provide the best customer experience for our clients.”
Bangko Sentral ng Pilipinas (BSP) Deputy Governor Chuchi Fonacier graced the launch of The ARK and said that BSP believes in financial technology as both an opportunity and a challenge to the banking sector. He hails UnionBank for its future-ready innovations which are at par with international banking standards.
BSP records show that 25% of current bank clients use mobile banking technologies an is predicted to grow exponentially over the years.
“Our banks need to be equipped with sound digital strategies for them to cope up with these digital innovations to better serve their clients. BSP will also be aggressively pursuing reforms to support our banks through an enabling regulatory environment,” Fonacier adds.
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