A classic, fun-filled afternoon was hosted by Jollibee, the Philippines’ number one fast-food brand and dining destination of choice among Filipino, as they relaunched their timeless sweet-sarap goodness Jolly Spaghetti. A media event was held at Jollibee Biopolis Macapagal last April 22, 2017 as they also welcomed their latest celebrity mini-ambassador, Xia Vigor.
In line with the latest TV commercial that aired last March 26, 2017, the TVC features the British-Filipino child star Xia Vigor’s genuine love for Jolly Spaghetti and how its timeless appealing tamis-linamnam flavor will always bring out the jolly kid in everyone.
“Our newest TVC illustrates that unforgettable sweet-sarap feeling that Pinoys get whenever they eat Jolly Spaghetti. It’s like being a jolly kid again, when every moment is filled with fun, good food, and the company of our loved ones,” said Luis Berba, Jollibee’s Brand Manager who was present during the event.
The event was hosted by Ate Issa Litton who enthusiastically promoted the hashtag #ProudJollyKid amongst the audience. Another special guest was G-force Gelai and her crew lead the attendees to the fun Jolly Spaghetti dance. A dance game was played and the winning team was awarded with Jollibee gift certificates. Nonetheless, all attendees had a very Jolly-treat of passes to DreamPlay, a DreamWorks-themed activity center at the City of Dreams, Paranaque.
Sweet-sarap moments with Xia
Despite the national and global attention that Xia is receiving, she remains to be like any other Pinoy child. She was well received by the public due to her cheerful and articulate personality which gave her opportunities to make several appearances in known TV shows and viral videos.
In her own time, Xia loves spending it with her family and reveals that eating at Jollibee makes it more special. “I like swimming and watching movies with my Mommy and kuya,” the child actress said. “Even when I wasn’t in showbiz yet, Jollibee has always been my favorite place to eat Jolly Spaghetti with my Mommy, kuya, and cousins.”
When asked why she loves the Jolly Spaghetti, the adorable Xia eagerly answers, “I love it because sweet-sarap, tamis-linamnam siya talaga and it has a lot of hotdogs and cheese. Sana more kids like me will keep eating and enjoy Jolly Spaghetti!”
That classic sweet-sarap spaghetti
The sweet-style spaghetti was pioneered by Jollibee by taking all the basic elements of a spaghetti dish and elevated it into a treat that Pinoys will definitely love. Served with sweet spaghetti-sauce, carefully seasoned to achieve peak tamis-linamnam goodness with generous chunks of meats and shredded cheese.
“The Jolly Spaghetti is the Pinoy Spaghetti,” added Berba. “Jolly Spaghetti has become a comfort food for many Pinoys and it evokes all those wonderful memories of childhood.”
Enjoy the best-tasting, sweet-sarap Jolly Spaghetti for only P50.00 solo and P55.00 for the value meal with drink. Available in all Jollibee stores nationwide and through #87000 Jollibee Delivery.