Southeast Asian womenswear brand Love, Bonito is championing a new brand identity and assortment strategy anchoring on its mission to be the go-to clothing destination for Asian women.
“This milestone represents a heartfelt tribute to our Asian women community,” Love, Bonito co-founder Rachel Lim said. “Through our rebrand, we honor our rich Asian heritage and challenge stereotypes surrounding Asian women.”
She furthered that Love, Bonito’s rebranding honors its rich Asian heritage and challenges stereotypes surrounding Asian women.
“This evolution extends to our apparel design, where we prioritize not only perfecting the Asian fit but also ensuring each piece is meticulously crafted for functionality, confidence, and versatility.”
Love, Bonito leveraged over ten years of Asian women customer data and combined it with machine learning and artificial intelligence to launch bestselling styles in three key lines – Signatures, Staples, and Capsule collections.
Signatures highlight timeless elegance though sophisticated modern looks, while Staples offer versatile wardrobe must-haves. Capsules are all about celebrations, with pieces related to various seasons like the Lunar New Year.
Love, Bonito’s campaign also put the spotlight on a powerhouse lineup of Asian and Asian-American women including Arden Cho, Chanel Miller, Gym Tan, and Mya Miller.
Browse through Love, Bonito’s collection at www.lovebonito.com/ph.
