Iconic French brand Salomon finally dropped in the Philippines with the grand opening of its first store at Midlevel 2/3 East Wing, EDSA Shangri-La Plaza on July 13, 2024. The new store boasts a curated selection of Salomon’s hottest picks, including the legendary XT-6.
Salomon has carved out a niche for itself, becoming a cult fave among fashion-forward individuals thanks to its unique design and versatility. A standout in their lineup is the XT-6, which has been a fan favorite since its debut in 2013.
The XT-6 continues to dominate both the streets and the trails with its varied palette, from earthy tones to bold pops of color. Sleek silhouettes and statement patterns make Salomon the perfect match for both your workout gear and everyday streetwear. Forget the days of bulky hiking boots–Salomon’s XT-6 is for anyone who wants to elevate their look while pushing their limits.
The XT-6 was a highlight of the event, wherein attendees got to explore what makes Salomon stand out. From its origins in the French Alps in 1947 all the way to Manila today, this event celebrates Salomon’s journey from trail to city and back again.
Carlo Aragon, founder of Salomonology, was on hand to explain why Salomon is a fashion force that blends peak performance with everyday style. Meanwhile, Daphne Chao, a designer known for her Salomon accessories, showed off how to turn Salomons into head-turning fashion pieces that are sure to make a statement.
Along with this, Salomon’s been making big strides in the trail running community. They were the official footwear partner for the Southeast Asian Trail Running Cup held from June 19–23, and the official footwear partner for the Philippine Train Running Association. They’re looking forward to a long-term partnership with these organizations, reinforcing their commitment to supporting trail running here in the Philippines.
“We’re very excited to finally bring Salomon to the Philippines,” shared Mikko Abello, Business Unit Senior Manager for Salomon, Wilson, and Descente. “This store, with its extensive selection, embodies the brand’s commitment to providing premium products to fans of the brand. From trail to city, we have something to offer both the serious trail run athlete and the fashion-forward consumer. We want this to become a space where both sport and culture converge.”
The Salomon Products
The new store features some of Salomon’s most desired products, including limited editions and cutting-edge performance gear:
RX Marie-Jeanne
Retailing at PHP 9,690, with its effortless style that’s technical, cozy, and ultra-versatile – the RX Marie-Jeanne makes a powerful self-statement, anytime, anywhere.
S/LAB Alpinway
Available for PHP 14,490, the unisex S/LAB Alpinway is crafted through close collaboration with world-class athletes, ensuring top performance without compromise.
These lightweight hiking shoes are specially developed for rocky terrain and ascents up mountain slopes, providing a secure grip and confidence during challenging adventures.
S/LAB Phantasm 2
Selling for PHP 16,390, the superlight racing dynamo that picks up where its predecessor left off: even lighter, more responsive and fully geared-up to smoke the competition. The combination of the new superlight bouncy foam and a full length carbon plate make for explosive propulsive energy, housed in a premium racing fit.
Gear up–Whether you’re conquering mountains or cityscapes, Salomon ensures you’re ready to own your adventure in style.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
