The recent global UNIQLO AIRism Survey reveals the challenges caused by unpredictable weather and how people are taking back control with more conscious fashion choices
UNIQLO recently shared results from its AIRism Survey, highlighting how unpredictable urban weather is reshaping everyday city life. A global survey by UNIQLO and Dynata of over 7,000 people revealed that 86% of urban commuters are experiencing unpredictable weather, making comfort a top priority in their daily travel. Especially in challenging conditions like extreme heat, comfortable clothing is seen to greatly influence work performance, mood, and stress management. Breathable, lightweight, and sweat absorbent fabrics emerged as key priorities, with 64% believing quick-drying materials could ease daily challenges.
In Bangkok and similarly traffic-heavy, humid cities like Metro Manila, these challenges are felt even more sharply. Survey data from Bangkok reveals a clear shift in priorities, with comfort and function taking precedence over fashion trends due to rising heat and daily traffic. A striking 82% of respondents expressed concerns about feeling sticky, while 79% worried about visible sweat stains. Additionally, 80% reported experiencing heat-related issues such as headaches and poor sleep. Half of those surveyed said that sweating during their commutes affects their mood negatively, and 42% noted that clothing discomfort impacts their work performance.
As a result, consumers are building mono-seasonal wardrobes centered on breathable, versatile essentials. 78% feel more comfortable in sweat-absorbent and quick-drying clothing, 38% opt for timeless designs over trends to reduce environmental waste, and 42% give importance to moisture-wicking features when shopping for innerwear.
In cities facing increasingly unpredictable heat, dressing well now means dressing smart— and UNIQLO understands that comfort begins from within, especially with functional innerwear that can make the difference in how your day feels. With its quick-drying AIRism line, UNIQLO offers breathable, sweat absorbent and quick-drying comfort tailored for life in the city. The collection provides ultimate comfort using fabric developed from in-depth research and cutting-edge Japanese technology, alleviating stuffiness, stickiness, and odor.
Since its 2012 launch, UNIQLO’s AIRism has evolved over 13 years, to manage the microclimate between skin and fabric. AIRism uses ultra-fine polyester fibers, about 1/10th the thickness of human hair — it keeps skin smooth, cool, and comfortable with a lightweight feel.
Since AIRism fibers react to weather and temperature in the production process, their complex production constantly evolves. Engineers even define the fibers as “alive.” The ultrafine fibers are made at Toray factory in Ishikawa, Japan, and they undergo UNIQLO’s strictest quality tests to ensure their advanced functions.
We break down the comfort functionalities, each varying by product, that make the AIRism line the go-to essential this summer:
- It’s Quick-Drying. The capillary action of AIRism’s ultrafine fibers wicks away sweat and dries quickly, keeping professionals and urban dwellers cool and comfortable as they hustle amid the scorching heat. AIRism dries approximately 1.9 times quicker than cotton, making it all the more breathable.
- AIRism dries 1.9 times faster than cotton, wicking away sweat to keep you cool and comfortable, even in the heat.
- From busy schedules to after-work workouts, its high-performance threads with Anti-Odor1 benefits neutralize sweat odors so there’s no need to worry about unwanted smells, no matter how busy or active one’s day gets.
- By eliminating sweat, AIRism offers Odor Control that keeps unpleasant odors at bay, keeping you fresh and confident all day.
- AIRism’s advanced Moisture-Wicking Cupro fabric releases trapped moisture, keeping city wanderers dry and comfortable while on the move. Its breathability and strength make it perfect for everyday wear.
- The careful weaving of ultrathin fibers makes AIRism Smooth to the Touch, minimizing surface unevenness and providing a silky smooth feel to the skin.
- The special weaving of AIRism also makes it Cool to the Touch, designed to feel refreshing against your skin. Slip it on and stay comfortable through busy schedules.
- AIRism’s Stretch ensures a snug, supple fit that moves with every type of wearer, whether reaching for that top shelf or engaging in an active workout. It surely won’t sag or restrict movement, keeping the promise of ultimate comfort all day long.
Discover the Ultimate Sweat Solution and check out the full AIRism collection in stores and online atwww.uniqlo.com/ph/en/. Follow @uniqlo on Facebook and @uniqlophofficial on Instagram for updates.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
