FHM Philippines makes its highly anticipated return, with PlayTime Entertainment serving as a key partner in the iconic brand’s comeback and digital transformation.
PlayTime Entertainment’s involvement goes beyond supporting FHM’s relaunch. The company is helping position the brand within its broader entertainment ecosystem, connecting talent development, content distribution, promotional opportunities, and potential brand partnerships.
Through this collaboration, FHM Philippines aims to evolve from a traditional men’s magazine into a digital entertainment platform where emerging personalities can gain exposure and connect with audiences.
Unlike the traditional magazine format, where readers discover content through printed issues, the relaunched FHM Philippines takes a digital-first approach, allowing audiences to engage with its featured personalities and exclusive content through social media.
A major part of this new direction is FHM Philippines’ search for aspiring Filipina talents interested in pursuing opportunities in modeling and entertainment. The platform aims to provide greater visibility for emerging personalities while celebrating beauty, confidence, and individuality.
The comeback also introduces an exclusive November digital album, featuring content distributed through FHM Philippines’ official social media channels. Fans can participate in the interactive 4×4 Challenge, creating more opportunities for audience engagement.
With PlayTime Entertainment supporting its entertainment and digital initiatives, FHM Philippines is positioning itself for a new era focused on talent discovery, digital content, and audience interaction.
The partnership reflects an effort to expand FHM’s presence beyond its traditional magazine format and establish a stronger connection with today’s digitally engaged Filipino audience.
From there, the story goes deeper. FHM Afters: The Podcast is an intimate, unfiltered audio-visual series where FHM’s most-loved personalities share bolder, never-heard revelations. Then it steps off the screen and into the room. FHM Nights brings premier nightlife and venue activations that celebrate the cover stars and showcase “the new allure” in real time, while FHM World, the brand’s luxury tier, lifts FHM into high-end lifestyle experiences, private activations and world-class style. The path ends with an iconic tradition: the FHM 100 Sexiest Women makes its grand comeback, reimagined and elevated as the annual celebration of beauty, power and modern influence.
Print does not disappear. It becomes a collectible: limited physical copies autographed by the featured cover girl.
Leading the exciting comeback of FHM Philippines is its first cover girl, Sanya Lopez, who brings her signature beauty, confidence, and star power to the magazine’s new chapter.
Joining her in the spotlight are Faye Lorenzo, Vanessa Peña, Liezel Lopez, Analyn Barro, and Arra San Agustin, a dynamic lineup of actresses, content creators, and personalities who have built their own following and established their identities in the entertainment industry.
While FHM was once known for showcasing women through the perspective of its time, its comeback embraces a more modern approach that celebrates individuality, confidence, and self-expression.
Beyond featuring familiar faces, FHM Philippines is creating opportunities for aspiring talents to gain wider exposure through its monthly cover features and exclusive digital albums.
Adding an interactive element, public voting gives audiences a voice in choosing the personalities featured in the digital album, making fans part of the talent discovery experience.
With Sanya Lopez leading its return and a new generation of personalities taking center stage, FHM Philippines aims to redefine its legacy while opening more doors for Filipinas in entertainment and digital media.
“FHM is not coming back to repeat its past,” said PlayTime Entertainment president Crisanto Roy Alcid. “Today’s talents don’t wait to be discovered, they build their own audiences. What we offer is the stage, the partners and the reach to take them further. That is the print we want to leave on this industry.”
PlayTime Entertainment Spokesperson, Ms. Adela-Mae Marshall gives the welcome address on the brand’s comeback, lifestyle and entertainment.
The night closes with a blackout and a spotlight on Sanya Lopez, unveiled as the first FHM cover girl of the relaunch, another timestamp in Philippine media history. After her interview and the media Q&A, Marshall, Alcid and Lopez join the champagne toast to the new FHM.
Follow @FHMOfficialPH on Instagram, Facebook, YouTube and TikTok for the latest announcements.
About PlayTime Entertainment
PlayTime Entertainment is an entertainment ecosystem delivering happiness to every Filipino. Through PT Idols, PT Sports and PT Cares, it develops talent, supports sports and esports, and gives back to communities. It also backs Philippine entertainment through partnerships with industry organizations and events. FHM Philippines is PlayTime Entertainment’s newest brand, and it gives the group a platform for content, talent and live experiences to be seen and shared with audiences.
About FHM Philippines
FHM Philippines returns in 2026 under PlayTime Entertainment as a digital-first lifestyle, pop culture and entertainment brand. It relaunches on November 6 with its feature girls and its first cover girl, Sanya Lopez.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
