AI-powered customer experience and business process solutions provider TELUS Digital Philippines boosts its efforts to hone next-generation leaders through its own multifaceted approach that combines targeted training, mentorship opportunities, and a collaborative culture.
According to the firm, its competency-based framework is anchored on three pillars namely core competencies, leadership competencies, and functional competencies.
Core competencies focus on developing customer focus, support skills, technological proficiency, and self-development commitment for all team members. Leadership competencies, on the other hand, further develop those with people management responsibilities to be able to better guide their teams. Lastly, functional competencies are all about improving specialized expertise needed for specific roles.
TELUS Digital Philippines Learning and Development General Manager Vic Catanghal said that among the company’s goals is to transform the way people learn at their organization to equip them to better deliver exceptional customer experiences.
“We utilize a competency-based framework to develop targeted learning strategies for team members at all levels,” he said.
Additionally, TELUS Digital Philippines implements the Brilliant Coaching program, a cornerstone of its mentorship efforts where participants learn coaching preparation techniques, how to conduct effective coaching conversations, and how to leverage AI-powered tools to analyze coaching sessions and provide targeted feedback.
Apart from the Brilliant Coaching program, TELUS Digital Philippines maximizes generative AI across all levels of the organization for specific training for existing leaders and emerging talent.
“While we create distinctive and lasting experiences for the brands we work with and their customers, we are also committed to making a positive impact on global citizens, our communities, team members, and partners,” TELUS Digital Philippines said.
The company also highlights its humanity-in-the-loop ethical principles which serve as its guide to every technological solution and innovation it develops.

