DERMLAB+ by Fresh Launches Lumi Rejucare with Rose Vegan PDRN Technology

Fresh Philippines continues its mission to bring effective and accessible skincare solutions to Filipino consumers through innovation and thoughtfully developed everyday essentials. Building on this commitment, the brand introduces DERMLAB+ by Fresh Lumi Rejucare, a new skincare line inspired by advanced Korean beauty technology and formulated to help promote healthier, stronger, and more radiant-looking skin.

Anchored by the campaign “Rewrite Your Skin Story,” DERMLAB+ by Fresh marks two significant milestones for the brand. It is the first to introduce Rose Vegan PDRN technology in its category. Bringing together advanced skincare science and a simplified daily routine.

At the heart of the Lumi Rejucare line is Rose Vegan PDRN, a plant-derived, PDRN-inspired plant powered by Rosa spp.(rose) biotechnology. Designed to mimic the skin-regenerating benefits of conventional PDRN, Vegan Rose PDRN helps support skin renewal, hydration, and elasticity without animal-derived ingredients. The formulas are further enhanced with Cica Exosome, creating a powerful combination that helps soothe, strengthen, and reinforce the skin barrier for healthier-looking skin.

Korean-formulated and developed in collaboration with Korean R&D experts, the Lumi Rejucare line features skin-loving formulas that are dermatologically tested, non-comedogenic, paraben-free, alcohol-free, and fragrance-free, making the collection suitable even for sensitive skin.

Backed by consumer testing, the Lumi Rejucare line delivers visible skincare benefits, with:

• 75% experiencing smoother and calmer-looking skin
• 100% experiencing lifted and firmer-looking skin
• 80% experiencing brighter and more radiant-looking skin

The DERMLAB+ by Fresh Lumi Rejucare regimen features three essential steps for a complete skincare routine:

Step 1: Lumi Rejucare Gel Cleanser gently removes dirt, oil, and impurities while helping maintain the skin’s natural moisture balance, leaving skin feeling clean, refreshed, and comfortable.

Step 2: Lumi Rejucare pH 5.5 Balancing Toner refreshes, rebalances, and preps the skin for optimal absorption of the next skincare step while helping maintain a healthy skin barrier.

Step 3: Lumi Rejucare Repair Cream delivers lasting hydration while helping improve skin elasticity and supports visible skin repair for a smoother, brighter, and healthier-looking complexion.

Leading the campaign is beauty and lifestyle content creator Rei Germar, who joins DERMLAB+ by Fresh as its newest brand ambassador. Known for her authentic approach to beauty and self-care, Rei reflects the campaign’s message of embracing every stage of one’s skincare journey with confidence.

Together, the three-step routine reflects DERMLAB+ by Fresh’s belief that effective skincare doesn’t have to be complicated—it simply needs the right science behind it. By combining advanced Korean skincare innovation with gentle, barrier-supporting formulations, Lumi Rejucare empowers everyone to Rewrite Your Skin Story—one routine at a time.

The DERMLAB+ by Fresh Lumi Rejucare line officially launches on July 23, 2026, and is now available at selectedWatsons stores nationwide, as well as on TikTok Shop, Shopee, Lazada, and the Watsons online store.

For updates and more information, follow @dermlab.ph, @fresh_philippines on social media. Use these hashtags #FreshGlowtopia #DermLabByFresh