It was a night that celebrated the power of possibility and the spirit of giving during the midnight launch of the latest iPhone.
Held at Power Mac Center (PMC) Apple Premium Partner stores in Greenbelt 3 and SM Mall of Asia, the event featured high-energy performances that kept the excitement alive as eager customers counted down to midnight — ready to claim their dream iPhones along with incredible freebies.
Beyond these two main venues, 41 additional PMC stores nationwide also opened their doors at midnight on October 17, giving hundreds of Apple fans the chance to be among the first to take home their brand-new devices.
“By opening our doors at midnight, we invite customers to be the first to experience what’s next and participate in the excitement that defines every iPhone launch. It’s a connection they share with the larger community of Apple fans and a celebration of how technology continues to move people and the world forward,” said PMC Director for Marketing and Product Management Joey Alvarez. “We share this feat with our generous partners who helped make this experience extraordinary.”
Freebies frenzy
Proving patience has its perks, customers who lined up earliest at the midnight launch venues went home with the biggest haul of the night. At Greenbelt 3 and SM Mall of Asia, customers went home with a premium freebie bundle, P30,000 worth of free accessories, and perks from brand partners Bo’s, Grab, and Lojel. They also enjoyed special offers including up to P57,000 off when trading in an iPhone 16 Pro Max, up to 50% off on select iPhone cases and screen protectors, and up to 30% off on select Apple and premium accessories. Customers during the midnight store opening at SM Lanang enjoyed the same.
In the other 40 PMC and The Loop stores in Luzon, Visayas, and Mindanao that also opened at midnight, customers received P4,000 worth of accessories for FREE and enjoyed the trade-in offer and special discounts on accessories.
Unmatched star power
Each venue had its own set of performers and emcees, entertaining the customers with live music and fun games for exciting prizes all night long. Greenbelt 3 saw the return of the band Lola Amour (“Raining in Manila”) to the PMC Midnight Launch stage.
Also present was Rob Deniel, who rose to fame with his song (“Ulap”) recorded and produced using the Garage Band app on his phone. Singer/songwriter Clara Benin (“Parallel Universe”) likewise lent her angelic voice to while the night away. The event was hosted by Ai Dela Cruz and Sam YG.
The SM Mall of Asia Midnight Launch show was headlined by the band SunKissed Lola (“Pasilyo”) and singer-songwriter Janine Teñoso (“Di Na Muli”), who previously performed at PMC’s free concert Pinoy Music Carnival for its 30th anniversary. The launch was hosted by content creator and actor Macoy Averilla (a.k.a. Macoy Dubs) and TV/events host Hans Kho.
Marc Dave Afan, the very first iPhone 17 owner from Power Mac Center’s midnight launch at Greenbelt 3!
Cure FOMO with extended offers
Missed all the midnight fun? You still have a chance to avail special offers exclusively for the iPhone 17 series and iPhone Air. With its “iPhone for All” campaign, PMC makes sure the device is accessible, affordable, and possible for all, partnering with banks and non-bank financial institutions to help make payments lighter. Enjoy offers including the following:
- Save as much as P9,000, pay in 0% installments, buy now pay later, and/or earn cashbacks (depending on your financial services provider).
- Get up to P57,000 off when you trade in an iPhone 16 Pro Max; up to 50% off on select iPhone cases and screen protectors; and up to 30% off on select Apple and premium accessories.
- From October 9 to November 2, customers who will present their Club Wyndham Asia digital membership card can enjoy 10% off on AirPods and up to 10% off on select premium accessories.
Terms and conditions apply.
The Loop’s gotcha surprise
At The Loop SM Makati, customers will get a free token to try the gashapon machine for every purchase of any of the iPhone 17 series or iPhone Air (1 receipt = 1 token). Prizes include Apple devices (iPhone 16e 128GB worth P39,990 and Apple Watch Series 10 worth P26,990), premium accessories with an average worth of P2,300, and two bundles of premium accessories worth up to P26,000.
Meanwhile, at The Loop Uptown Mall, customers who will purchase any of the iPhone 17 series or iPhone Air will get a free customized phone case from Happy Case’s vending machine in the store.
Above offers are available from October 17 to 19, 2025 only.
The launch events were supported by brand partners Belkin, Before Anything Else, Mophie, and ZAGG, with major sponsors including PanzerGlass and CARE by PanzerGlass, and minor sponsors ADAM elements, Cygnett, QDOS, LAUT, RhinoShield, and Anker.
The iPhone 17 series and iPhone Air are now available in all PMC and The Loop stores nationwide and online via the Web Store <powermaccenter.com> and The Loop by Power Mac Center on Shopee. Only transact in-store or via official online stores to avoid falling victim to scams.
Be updated on news and promotions by following Power Mac Center’s social media accounts on Facebook, Instagram, X, TikTok, Viber, and YouTube.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
