You can find art everywhere in the Philippines. It’s in underpass tunnels, along highways, in coffee shops and restaurants, in offices, in schools, on streets, practically everywhere. But most Filipinos pay no attention to art because it has no value to them. The truth is people have more basic needs. So how do you make them notice something they find so irrelevant? By making them see its value in a way they’re most familiar with, using a medium Filipinos line up for every day.
#ArtLotto uses art as ticket to a fortune. It’s a public service effort that aims to make people be more conscious of the art around, and eventually, help them become richer — both their pocket and their mind. It intends to democratize what seems to be very elitist and tries to make art more inclusive instead of exclusive.
It’s a project by E. Zobel Foundation, 4As Creative Guild of the Philippines, and Publicis JimenezBasic. It was an entry to the E. Zobel Diwa Awards, a platform that aims to help uplift the state of the arts in the Philippines. The project won the grand prize and was given a grant to make it happen.