Only in Asia; Starbucks Introduced New Teavana®Frozen Teas!

Caught the tea fever? Wait until you experience it with an icy-smooth texture!

It was a year ago when Starbucks introduced Starbucks® Teavana™ Handcrafted Beverages and Full Leaf Tea Sachets, and the response was obviously great. The iced beverage managed to mesmerized the Asians. Starbucks Teavana has been one of the perfect refreshment to beat the humidity, which we experience even in the rainy season.

Starbucks then recently announced the new Starbucks® Teavana® Frozen Teas. To elevate your Teavana experience, Starbucks combined the finest Teavana® teas and botanical blends with premium ingredients like Kyoho grapes and pomegranate pearls with icy-smooth handcrafted beverages. Now, you don’t have to be mindful of your calendar because Starbucks® Teavana® Frozen Teas will only be available for a limited time only starting September 12th.

“We want our customers to experience tea like they’ve never imagined. Drawing our inspiration from a love of tea in Asia and from popular new flavors. This year, Starbucks takes innovation in flavors and texture to the next level with a unique Frozen Tea platform to satisfy the growing sophistication of consumer preference.” said Keith Cole, head of marketing for Starbucks Philippines.

Just like Starbucks® Teavana, Starbucks® Teavana® Frozen Teas have been developed exclusively for customers across Asia, delivering a sophisticated and modern tea experience. Starbucks is committed to investing in Teavana in the region as it remains a strong growth driver for the brand.

Commenting on the growing interest in frozen beverages, Davina Patel, global food and drink analyst at Mintel, the global market intelligence agency which follows food and beverage trends in Asia, said: “Our research shows that consumers in Asia continue to gravitate towards beverages with textural and visual appeal, which has led to a growing interest in frozen products. Moreover, consumers are increasingly exploring the world of tea through flavor and variety, with preference shifting towards botanical teas such as herbs, fruits, and spices.”

Not only icy and refreshing, but packed with antioxidants, Starbucks® Teavana® Frozen Iced Teas will be available in the following flavors and will also be available as Iced Shaken:

Starbucks® Teavana® Frozen Teas

Starbucks® Teavana® Frozen Hibiscus Tea with Pomegranate Pearls (My Fav!)
This refreshing beverage combines floral notes of hibiscus flowers and rose petals with the tropical flavors of papaya and mango, enhanced with hints of cinnamon and lemongrass. The beverage is topped with glistening, jewel-like pearls of pomegranate juice that burst on the tongue.

Starbucks® Teavana® Frozen Chamomile Tea with Kyoho Grape and Aloe
Soothing chamomile tea is blended with honeyed white grapes and aloe cubes delivering a cool, lightly sweet taste. The beverage is generously topped with skinned and pitted whole Kyoho grapes – a popular variety from Japan known for its distinctive sweetness and generous size.

Visit www.starbucks.ph for more information about these new Starbucks® Teavana® Frozen Teas.