SM Southmall collaborates with Tom Epperson to bring you the Beauty In Me photo exhibit in line with the campaign for March International Women’s Month.
In today’s digital era, we are very much influenced by social media, what we believe beauty to be and how it affects us as individuals. There’s a lot of social media campaigns that aim to raise awareness about women’s inequality.
I was grateful and honored that I was invited to be part of the #BeautyInMe Campaign of SM SouthMall. I have attended several events in line with National Women’s Day, but Beauty In Me Campaign at SM SouthMall is different. This campaign is so special because, the photographer was trying to convey that beauty came from within, that women are all different and they have, or rather WE all have something that is very unique to us.
Top photographer Tom Epperson highlights women in our community, women we might meet in passing. Women whose deep-seated insecurities may not be seen, but are felt.
The beauty of these women transcends Tom Epperson’s eyes and are skillfully captured through his photographs. He revealed that he had so much fun doing the project and that it was a challenge to shoot people he barely knows and extract their happiness from within; In that way he can capture the image of beauty in his photos.
“Being asked to [partake] in the Beauty In Me campaign of SM SouthMall was not only a privilege but a great deal of fun. In fact, I cannot remember the last time I had so much fun shooting people I did not know. For a photographer this is always a challenge as we have very little time to get to know each person, to see what makes them tick, to find out who they are as individuals. I tried to make the experience for all involved fun and not so serious, to ask questions to bring out their personalities. A little exercise I use to try to put people at ease is to have them close their eyes and keep happy thoughts, ask them to scream, shout, or even dance, to take their minds off the process of being photographed. I believe it takes very little effort for people to look and feel better about themselves. Something as simple as smiling goes a long way.” Tom Epperson said.
The exhibit will run from March 20 to 31, 2017.