Following the success of the first Chiikawa x CASETiFY collection, which took fans on an adorable travel-inspired adventure, the partnership returns with another drop. This time Chiikawa and friends are bringing their charm to the season of sun. Whether lounging by the water or soaking up some rays, this vibrant collection is the perfect way for fans to get their tech summer ready.
Chiikawa (ちいかわ), which translates to “Something Small and Cute” (nanka chiisakute kawaii yatsu), originally started as a manga series posted on social media by illustrator Nagano. The beloved Japanese character quickly rose in popularity and has since developed into a daily anime broadcast in its home country.
This sunsoaked collection, much like the Chiikawa series itself, is designed to bring joy to the everyday and celebrate the carefree feeling of summer holidays. The designs feature all the summer essentials – beachy blue and white stripes, refreshing ice lollies and adorable sunglasses.
Highlights of the collection include:
- The Chiikawa Summer Party Phone Charm with special character, beach ball, and ice lolly beads
- Chiikawa, Hachiware and Usagi versions of the Chiikawa Sunnies Collectible Earbud Cases which feature detachable sunglasses on the beach-bound characters for a more interactive experience
- Chiikawa, Hachiware and Usagi versions of the 3D Chiikawa Floatie Collectible Grip Stand with each character sporting a different colored floatie
Other designs feature Chiikawa and friends splashing in the waves, lounging under the sun, and enjoying classic summer treats. As a first across CASETiFY’s Chiikawa collaborations, fans can personalize the Name Custom Case with the Chiikawa font – adding a uniquely adorable touch to their tech accessories.
The collaboration encompasses compatible accessories for AirPods, Apple Watch bands, wireless chargers, grip stands, cardholder stands, power banks, charging stands, phone charms, laptop sleeves, MacBook and iPad. All products in the collection range from ₱1,890 to ₱8,090.
Fans in Hong Kong will be able to celebrate alongside the characters themselves at the ‘CHIIKAWA DAYS’ event, which is set to have an exclusive Chiikawa x CASETiFY phone case, immersive experiences, and interactive photo opportunities.
The Chiikawa x CASETiFY collection launched July 25, 2025, with some special products requiring a pre-order. The collection will be available for purchase online at CASETiFY.com and via the CASETiFY Co-Lab app. To learn more about the collaboration, please visit CASETiFY.com and follow along on Instagram.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
