As the Philippines kicks off the longest Christmas season in the world, Coca-Cola ignites the spirit of the holidays with the largest drone show ever seen in the country! This dazzling display that promises to light up the night sky and warm the hearts of Filipinos everywhere, symbolizes hope, community, and the countless ways Filipinos embody the spirit of “The World Needs More Santas” this Christmas.
A Symphony of Lights: The Country’s Largest Drone Show Takes Flight in Nuvali
This year, Coca-Cola will mesmerize the crowd with a visual feast — a display of over 1,300 drones. This isn’t just a show of technological prowess; it’s a stunning narrative told through lights, celebrating the unique traditions that make a Filipino Christmas so special. Witness Santa Claus, the iconic Coca-Cola Christmas Truck, and parol lanterns come alive against the night sky in a vibrant dance of colors and feel the heartwarming glow of families gathered for traditional feasts, reimagined under an enchanting celestial display.
Teejae Sonza, ASEAN & South Pacific Category Director for Coca-Cola Trademark, shares, “It is an honor for the Philippines to be selected as one of six locations worldwide to host the incredible Coca-Cola drone show. The breathtaking display will weave a story of light that celebrates cherished Filipino traditions.”
Sonza adds that being part of this global initiative allows the country to share this unique Filipino Christmas experience with the world, while simultaneously igniting the holiday spirit in our local communities. “Our ‘The World Needs More Santas’ campaign aims to foster community, spread joy, and embody the true essence of the season. We’re excited to inspire Filipinos to embrace their inner Santa this holiday.”
The Journey Begins with Festive Cheer: A Celebration of Community
The magic unfolds even before the drones take flight. The celebration kicks off with the illumination ceremony of the company’s biggest bottling plants: Coca-Cola Santa Rosa plants, adorned with dazzling Christmas lights. Following this, the beloved Coca-Cola Christmas truck, a beacon of festive cheer, rolls into Nuvali, spreading excitement and merriment through the streets. Families and friends gather around this iconic symbol, sharing stories and rekindling the simple pleasures that make the season so special.
Adrian Manlapig, Frontline Marketing Director at Coca-Cola Philippines, says, “Santa Rosa is home to Coca-Cola Philippines’ largest bottling plant. This year, Coca-Cola is thrilled to bring the festive spirit to life, not just at our bottling plants, but across many parts of the country, with Nuvali as the dazzling backdrop for this magical evening. We believe this event will not only delight the community we proudly serve but capture the hearts and contribute to the overall holiday spirit.”
The World Needs More Santas Like You
Beyond the awe-inspiring drone show, Coca-Cola recognizes that the true essence of Christmas lies in human connection. With one in four adults worldwide feeling lonely*, the brand is dedicated to reigniting the spirit of human connection and spreading joy and kindness through various initiatives.
The iconic Coca-Cola Christmas Caravan/Truck Tour will be making its rounds across the Philippines, spreading joy and kindness to communities nationwide. As the Coca-Cola truck rolls into different towns and cities, it will be accompanied by festive music with dazzling lights and exciting activities for the whole family. From heartwarming giveaways to interactive experiences, the Coca-Cola Christmas Caravan/Truck Tour promises to create unforgettable memories and strengthen the bond between communities.
The festivities do not stop there! Coca-Cola continues to celebrate the power of kindness and compassion building on its powerful and inspiring message: “The World Needs More Santas.” The brand is introducing a captivating digital AI experience that allows users to engage with the Snow Globe Avatar and create personalised, shareable snow globe animation based on personal memories.
Users can access the digital experience by scanning the QR code on a Coca-Cola Christmas bottle or can. This ‘Create Real Magic™ Experience’ uses multi-modal AI including 3D avatar generation, gen AI-enabled real-time conversation, and image generation to create a highly unique and personal experience for each user.
The Heart of Filipino Christmas
This Christmas, Coca-Cola hopes to make kindness travel even further. The beverage brand understands that the magic of Christmas in the Philippines goes far beyond sparkling lights and presents; it’s about early mornings spent singing carols with loved ones, elaborate decorations that transform streets and communities into festive wonderlands, and the warmth of extended family gatherings that stretch long past December 25th. It’s also about “malasakit” (compassion) – the willingness to go the extra mile for neighbours and strangers alike.
This Christmas, Coca-Cola empowers Filipinos to embrace their inner Santas, spreading kindness and creating unforgettable memories. Follow Coca-Cola Philippines on Facebook, Instagram, and www.coca-cola.com and discover ways to share your acts of kindness this Christmas. Remember, the world needs more Santas, and the Philippines is overflowing with them! Let’s ignite the spirit of the season and show the world the true magic of Filipino Christmas.
The Coca-Cola Philippines’ Christmas Drone Show was inspired by the groundbreaking drone shows orchestrated by Red Cliff Aero Studios, who have pioneered captivating aerial displays in Japan. ■
* Data source: A Meta-Gallup survey of more than 140 countries conducted in 2023.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
