Dyson unveils bold NEW purple colourway across its haircare range, inspired by the rare gemstone purple jasper

Jasper Plum is exclusively available for purchase at Dyson Stores and Dyson.ph

Dyson is launching a bespoke colourway across their beauty device range, inspired by the Jasper plum gemstone.

Dyson’s Colours, Materials and Finishes (CMF) engineers designed the Jasper plum colourway to capture the contrasting tones of the gemstone, resulting in a distinctive triple-toned palette: a deep plum main body, rich violet details, and bright blush pink accents.

Amelia Ayerst, CMF Design Manager at Dyson, explains, “The visual and tactile qualities of the products we use daily influence our experience. Our goal is to transform everyday items into something delightful to use and own.”

Purple jasper, known for promoting confidence, self-discovery, and personal growth, also reflects the essence of what Dyson engineers strive for in designing their styling tools — enhancing beauty from within, boosting confidence, expressing personal style, and maintaining healthy hair.

Dyson styling machines are engineered for fast, powerful, and efficient performance, acknowledging the challenge faced in finding time to prioritise self-care amidst busy lives. Your hair is more than just a style; it is an expression of who you are. Simple, mindful moments of self-care — like embracing a calm styling routine, walking with loved ones, or savouring your morning coffee — are small yet powerful ways to recharge and enhance well-being.

Launching ahead of Mother’s Day, we celebrate the strength, power, and individuality of the women in our lives — qualities symbolised by the rare purple jasper gemstone that the range is inspired by – the range could make the perfect gift. Dyson invites you to use the hashtag #SmallPowerfulMoment to share your self-care routine and celebrate the importance of taking time for yourself.

The collection is available on the Dyson Airstrait™ straightener, and the Dyson Airwrap i.d.™ multi-styler and dryer.

Meet the range.

Dyson Airstrait™ straightener

 

The Dyson Airstrait™ straightener lets you straighten hair from wet to dry using only air. By eliminating hot plates, it prevents both heat and mechanical damage. The device works with multiple hair types to create naturally straight styles with body and movement, while preserving your hair’s strength, health, and natural feel.

 

 

The Dyson Airstrait^TM straightener in Jasper plum is currently available and is priced at PhP 34,900.00, available from Dyson Stores and dyson.ph. The presentation case is included.