Entravision MediaDonuts, an advertising, media, commerce, and ad-tech solutions company with world-class commercial partnerships with Twitter, TikTok, Spotify, Criteo, and other tech platforms in Asia-Pacific, is gearing up to fast-track growth and expansion in 2023.
Speaking during a media gathering at Shangri-la The Fort, Pieter-Jan de Kroon, CEO of EntravisionMediaDonuts, said that the company continues its strong growth trajectory and expansion in the region accelerated further since the acquisition by Entravision in July 2021.
“2022 is shaping up to be a stellar year for our company, and the Philippines plays an important role in this growthstory,” de Kroon added.
The Philippines is a dynamic and high-growth economy–and the growth rate of the advertising industry, mainly digital, is proof of that. A study by eMarketer in March 2022 projects digital ad spending in the Philippines to total USD585.7 by the end of the year. The amount is expected to rise to USD 631.9 in 2023, representing an almost 8% increase year-on-year. Says de Kroon, “The Philippines continues to be one of the markets driving marketing spend and growth in theregion. Filipino advertisers are always open to learning new advertising platforms for that competitive advantage, which has contributed significantly to this growth.”
Entravision MediaDonuts is firmly founded on three pillars
The Entravision MediaDonuts business is built on three main pillars: Social Media, Retail Media, and Performance Marketing.
Social Media continues to command the majority of time spent online by users and, therefore, also the majority of investment by advertisers. Entravision MediaDonuts is uniquely positioned as the Exclusive Sales Partner of Twitter in the Philippines, Thailand, and Vietnam and a TikTok Marketing Partner in SEA. Entravision MediaDonuts’ expertise can help customers drive success on social media platforms through geographical expansion, new partnerships, and social commerce capabilities.
Retail Media is expected to grow to a USD 160-billion industry by 2027. Through exclusive partnerships with Criteo, the most extensive commerce media platform for the open internet; Carousell Media Group, the number 1 recommerce marketing platform in Greater Southeast Asia; and ShopBack, the leading shopping and rewards platform in Asia-Pacific, Entravision MediaDonuts is uniquely positioned to help its clients build sophisticated retail media strategies that drive GMV growth.
Entravision MediaDonuts CEO Mr. Pieter-Jan de Kroon joins the Philippine team in a photo (L-R): Danica Piedad, Client Partner-Mobile App Growth; Mix Acuros, Client Partner-TikTok; Torto Canga, Business Head-Retail Media; Anna Dy, Country Head; and Rex Fontanoza, Business Head-Twitter.
Performance marketing remains a significant component in the business, and it has evolved towards a mobile app performance business in APAC, driving app installs at scale for fintech, e-commerce, edutech, and gaming apps optimized towards lower-funnel goals such as account opening, sales, and in-game purchases.
“We’re seeing strong demand from advertisers to drive online sales both through marketplaces as well asdirect-to-consumer,” de Kroon says. “With our Social Commerce capabilities as well as Retail Media solutions,we’re well positioned to help advertisers ride this new wave in digital advertising designed to drive actualbusiness outcomes for brands.”
On top of being awarded several high-profile contracts, Entravision MediaDonuts’ operations expanded in2022 to include Bangladesh and Cambodia, in addition to its current markets in Singapore, the Philippines, Thailand, India, Vietnam, Indonesia, and Malaysia.
“We’re very excited to expand into new markets and are very bullish on our prospects in Cambodia andBangladesh. In 2023, we will continue our geographical expansion with new openings in APAC.”
Entravision MediaDonuts is a leading advertising, media, commerce, and ad-tech solutions company with world-class commercial partnerships with Twitter, TikTok, Spotify, Criteo, and other tech platforms serving 9countries in the Asia-Pacific region.
Entravision MediaDonuts is a business unit of Entravision, a leading global advertising, media, and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Learn more about our offerings at www.mediadonuts.com or connect with them on LinkedIn.
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