Experience the Richness of Filipino Flavor at the 2025 DTI Bagong Pilipinas National Food Fair

President Ferdinand R. Marcos Jr. led the official opening ceremony of the 2025 DTI Bagong Pilipinas National Food Fair, a five-day celebration of Filipino culinary heritage and innovation. In photo are (L-R): SM Investments Corporation Vice-Chairman Tessie Sy-Coson, Department of Tourism Secretary Christina G. Frasco, First Lady Louise Araneta Marcos, President Ferdinand R. Marcos Jr., Department of Trade and Industry Secretary Ma. Cristina A. Roque, Special Assistant to the President for Investment and Economic Affairs Frederick Go, and William Vincent A. Marcos.

Organized by the Department of Trade and Industry (DTI), the 2025 DTI Bagong Pilipinas National Food Fair is a vibrant celebration of Filipino heritage, culinary creativity, and entrepreneurship. The fair brings together over 250 micro, small, and medium enterprises (MSMEs) from all corners of the country to showcase the very best of Philippine food and beverage products.

President Ferdinand Marcos Jr. walked through the National Food Fair, taking time to talk to the MSMEs and taste some of the food offerings.

In his message of support, President Ferdinand R. Marcos Jr. emphasized the event’s significance, saying: “This national food fair is more than a gastronomic celebration of our rich and diverse culinary heritage. It is a testament to the incredible talent, ingenuity, and industry of our local farmers and artisans who bring pride and honor to our country.”

In her keynote address, Trade and Industry Secretary Cristina A. Roque echoed the importance of supporting Filipino enterprises. “From the prized heirloom rice and coffee of the Cordilleras, to the artisanal chocolate of Mindanao, and the delightful fruit wines and kakanin of the Visayas—our unparalleled regional food heritage takes center stage,” she said. “Through this fair, we reaffirm that heritage cuisine is not just about tradition—it is about innovation, preservation, and sustainability”

A significant highlight of this year’s fair is the launch of the DTI Bagong Pilipinas Marketplace, the country’s largest B2B e-commerce platform dedicated to Philippine MSMEs. This platform aims to connect local entrepreneurs with institutional buyers and wholesale partners, both nationally and internationally, fostering a dynamic and inclusive digital ecosystem.

This aligns with the government’s Tatak Pinoy Strategy, a bold initiative to strengthen the country’s industrial capacity and elevate the global competitiveness of locally made products. Anchored on innovation, sustainability, and inclusive growth, Tatak Pinoy empowers Filipino businesses—especially MSMEs—to move up the value chain, penetrate larger markets, and contribute more significantly to national development. By cultivating industries that reflect Filipino excellence, the strategy supports a future where high-quality Philippine products are not only locally celebrated but globally recognized.

The fair also features themed pavilions such as the Fresh Produce Grand Marketplace, KAPEtirya: Philippine Coffee Pavilion, and KAINAN: Onsite Dining Area, offering immersive culinary experiences. Daily activities include live cooking demonstrations by renowned chefs, wine-mixing and food-pairing sessions, business dialogues, and cultural performances.

Event Details:

• What: 2025 DTI Bagong Pilipinas National Food Fair
• When: April 9–13, 2025
• Where: Megatrade Halls 1-3, Level 5, Mega B, SM Megamall, Mandaluyong City
• Admission: Free

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For inquiries, please email the Bureau of Market Development, Promotions, and OTOP at BMDPO@dti.gov.ph. Aspiring entrepreneurs can also ask about future events through their local DTI Office.