In celebration of its 10th year anniversary, Grab Philippines recently held GrabNEXT – an annual merchant conference offering best-in-class learning and networking opportunities to tens of thousands of brands and MSMEs on the Grab platform.
Aptly themed Dare. Dream. Deliver, this year’s GrabNEXT Conference focused on helping more entrepreneurs on the Grab platform scale, succeed, and become Biga10s with the help of various tools, programs, and initiatives – all made accessible to them through the Grab superapp and platform.
Ready, get set, dare to take the next step with Grab!
Grab Philippines Head for Deliveries Enterprise Martin Luchangco unveiled several key programs and features to better support the continued growth of Grab merchant-partners.
- Scan to Order – Grab’s latest feature allowing consumers to easily view and place their dine-in orders through the Grab app, help improve operational-efficiency while enhancing consumer dining experience.
- GrabMerchant Community – an exclusive online community where best-practices, tips, and feedback are shared among Grab merchant-partners, encouraging local businesses to empower and support each other.
- Mastercard Business Tool Kit – Grab has teamed up with Mastercard to produce 20 educational videos on financial literacy, digital marketing and business expansion, and will be available to all Grab merchant-partners through the GrabMerchant app this July 2022.
- GrabMerchant Masterclass – exclusive learning opportunities carefully designed and tailored to meet the needs of merchant-partners covering courses on business management such as Cashflow and Budgeting, Digital Marketing, and Customer Service, as well as food safety certification courses in partnership with the Food Safety and Hygiene Academy of the Philippines (FoodSHAP)
MSMEs need the right online visibility to help scale their businesses, and critical to this is finding the right mix of advertising and marketing solutions. GrabAds Philippines Client Partner Manager Rina Laurel shared how merchants can better maximize their online presence through several GrabAds solutions that can cater to any goal whether it’s highlighting a specific product with the Banner Ads or gaining insights on brand visibility through Self-Serve Reporting.
Miruku Milk Tea Cafe and Rodolfo Pizzeria are two Biga10 merchant partners who were able to successfully grow their businesses through GrabAds solutions. For Miruku Milk Tea Cafe, GrabAds’ Ad Manager helped grow the sales of their Japan-inspired beverages and light snacks – especially when walk-in sales severely dropped during the lockdowns. Rodolfo Pizzeria improved the online visibility and doubled their sales for their Italian pizzas and pastas with the help of GrabAd’s merchant-friendly Search Ads feature.
Grab Financial Philippines Head of Lending Erwin Yamsuan reinforced Grab’s commitment to the success of merchant partners through Quick Cash – a financial lending program exclusive to Grab Merchant partners. Through Quick Cash, Grab Merchant Partners can access pools of financial support from Grab to help with their daily business needs, and support their long-term growth prospects.
Turning businesses’ food business dream into reality
GrabNEXT also showcased several thought leaders and industry experts such as culinary artist and TV host Chef Jeremy Favia, Let’s Eat Pare founder Mark del Rosario, and media personality Christine Bersola-Babao – where they shared various insights and best practices on encouraging culinary creativity, and the value of building a community in empowering small and local food businesses.
Grab’s government partners such as the DOST and DTI also shared valuable insights to the merchant partners – from trends in food packaging and processing; as well as the latest tools in the growing e-commerce landscape in the Philippines.
Delivering your products the best way possible
To equip its merchant-partners with fresh and actionable insights, Grab also released its 2022 Food and Mart Trends which includes the shift in consumer trends from 2021 to 2022, analyses of Grab’s most frequent consumers, and the top categories consumers crave for on GrabFood.
“Our merchant-partners play a key role in Grab’s mission and journey in the Philippines, and we are truly grateful for the unwavering trust, support, and loyalty that they have given to Grab throughout these years. Grab has been a growth enabler to many MSMEs during the height of the pandemic, and as we continue to invest our technology, expertise, and platform to help more businesses scale and succeed in the new normal, we are poised that Grab will continue to be every MSMEs partner for growth in the many years to come,” says Grace Vera Cruz, Country Head of Grab Philippines.
Dare, dream, deliver with Grab today! Kickstart your BIGA10 journey by signing up to be a GrabFood merchant and going to https://www.grab.com/ph/merchant/food/, and keep updated on all current activities of Grab Philippines by following their Facebook and Instagram.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!