The country’s biggest beauty playground is back and GRWM Cosmetics is ready to bring the energy! From exciting promos to an immersive booth experience and a star-studded masterclass, we’re making Beautycon 2025 a space where beauty lovers, creators, and community all come together.
GRWM AT BEAUTYCON 2025
This year, GRWM Cosmetics is going all out at Beautycon 2025, happening from August 28-31 with over 150 brands and an estimated 75,000 beauty enthusiasts in attendance. Here’s what to expect when you drop by our booth:
✨ The Masterclass That Lit Up Beautycon! ✨
Powerhouse couple and viral content creators Hajie Alejandro and Lenie Aycardo-Alejandro took center stage at Beautycon 2025.
The duo recreated their most viral TikTok makeup looks—garnering millions of views and endless recreations online—while sharing their insider tips, creative tricks, and the secrets behind their trend-setting glam.
Armed with GRWM Cosmetics’ Face Card and best-selling products, their session became a highlight of the day, inspiring beauty fans with lessons on confidence, artistry, and the power of makeup that resonates across platforms. ????✨
Massive Promos & Freebies You’ll Lovel At Beautycon 2025
GRWM Cosmetics is making sure your haul feels extra rewarding. Think of it as our way of saying thank you for always showing up for the GRWM community. The best part? The more you buy, the more surprises you’ll take home! Here’s a sneak peek:
- Buy 1, Take 1 – Yes, bestie! Double the glam for the price of one on your favorite lippies and other GRWM Cosmetics best-selling must-haves! Share it with your BFF or keep both shades yourself (we won’t judge).
- Buy 2 lip products, get 1 free Tinted Lip Glaze – Because one lip look is never enough. Mix, match, and layer your faves without breaking the bank and get a free Tinted Lip Glaze for each bundle purchase.
- Buy 1, Take 1 + Get 1 More Free – Three products for the price of one. Yup, you read that right-don’t say we didn’t spoil you. And that’s just the beginning. We’ve lined up even more exclusive promos, bundles, and surprise deals you can only get during Beautycon. So whether you’re a longtime GRWM fan or just discovering the brand, you’ll leave with a bag full of beauty steals you can’t resist.
The Booth Experience:
Step into the GRWM Cosmetics beauty world-we’re trendsetting this year’s Beautycon with an immersive booth that’s all about beauty, play, advocacy, and community. Here’s what’s waiting for you:
- Testing Areas – Get hands-on with our bestsellers and newest drops. Not sure what shade you should buy? Swatch, blend, and feel the textures yourself so you can find your next GRWM Cosmetics must-have before taking it home.
- Photobooth Zones – Because your glam moment deserves to be captured! Whether you’re rocking your boldest lip or showing off that flawless base, snap Insta-worthy pics and take home memories you’ll love looking back on.
- Interactive Stations – More than just a booth, it’s a beauty playground. From fun challenges to discovery zones, these stations are designed to let you connect with products in a fresh, exciting way, making your Beautycon visit truly unforgettable.
Beauty for a Cause:
GRWM also has sustainability partnership with HMR Envirocycle Philippines to the spotlight. Drop your GRWM empties in the official HMR Bin and receive a limited-edition LipBooze in the shade “Hope.” Together, we can glam up responsibly while giving back to the planet.
Gather up goal getters, beauty lovers and friends! This is your chance to experience GRWM Cosmetics like never before. From unbeatable deals to unforgettable experiences, Beautycon 2025 with GRWM is where the community meets confidence, color, and cause.
About GRWM Cosmetics
Established in 2021, GRWM Cosmetics is a Filipino beauty brand that passionately strives to offer high-quality, innovative beauty products that fuel self-expression. We believe in the transformative power of beauty products that empower fellow Goal-getters. With a commitment to inclusivity and a celebration of individuality, GRWM Cosmetics dedicates itself to inspiring and empowering everyone to confidently embrace their unique selves.
Stay connected and up-to-date with the latest updates:
Facebook: https://www.facebook.com/@hellogrwmcosmetics
Goal Getters Community: https://www.facebook.com/share/g/335KpUNiDAeXAz69/
Instagram: https://www.instagram.com/grwmcosmetics/
Tik Tok: https://www.tiktok.com/@grwmcosmetics
Shop GRWM Cosmetics online, anytime, on the following platforms:
Official website: grwmcosmetics.com.ph
- Shopee: https://ph.shp.ee/62wHE72
- Lazada: https://s.lazada.com.ph/s.M07xl
- TikTok Shop: https://vt.tiktok.com/ZMhsFVkUq/?page=TikTokShop
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
