The latest studies from analytics and market research firms Canalys, IDC Worldwide Quarterly Mobile Phone Tracker, and Counterpoint’s Market Pulse Service revealed that HONOR is the top smartphone brand in China for the third quarter of 2023, a feat HONOR Philippines targets to duplicate in the local scene.
“This success gives us more confidence here in the Philippines to do even better and achieve greater heights sooner than later,” said HONOR Philippines vice president Stephen Cheng.
“We are very young, but you know what they say, the youngest is the most aggressive so better watch out for HONOR Philippines especially in 2024,” he added.
Despite the decline in the overall smartphone market in China, HONOR tallied a positive annual growth of 1.8%, 1.1%, and -1% in IDC, Counterpoint, and Canalys, respectively.
The release of HONOR Magic V2, which IDC and Counterpoint hailed as the top choice among all foldable models in China, influenced the brand’s gain in the said country.