From the initial success of Hope in a Bottle Purified Drinking Water – the full profits of which go towards the advocacy, 37 classrooms have already been built. GenerationHOPE, a social enterprise aimed towards the building of public school classrooms, was formed by Founder and President, Nanette Medved-Po, graduated with degrees in Finance and Entrepreneurship from Babson College in Boston.
The innovation of this product realized the growing interest among Filipinos in buying socially and environmentally responsible brands. Thus, as an offshoot, HOPE IN A SHIRT was born. Hope Shirts aren’t just any ordinary shirts. They are unbelievably soft custom printed shirts made from 100% recycled plastic bottles! These shirts became an instant hit among Nanette’s friends and soon word spread.
So taking this concept further, Nanette has turned to Solenn Heussaf with the idea of creating custom designs for an exclusive Hope in a shirt collection. Now, with the help from the. good guys at Globis, Inc. every one of Solenn’s brush and pencil strokes were transformed into high quality textile prints – resulting in shirts that are unique, artsy an stylish!
And for yet another first, the collection will be launched in a special Hope-branded vending machine-an idea inspired by New York fashion week. The result is a disruptive and desirable product that celebrates art, innovative sustainability, and a worthwhile cause. The hope vendo will be pop up in 3 surprise locations, for only 2-3 days each. Just 200 shirts will be produced and sold, so excited shoppers can keep tabs on Hope’s Facebook and Instagram pages to find out where they’ll pop up. Thereafter, the shirts will be available exclusively through Zalora.
The main mission of HOPE was simple, to allow Filipinos to choose another way-to vote with their peso about what was important to them. As Hope look towards the future, they are expanding the portfolio to create and invest in products that increase the impact and provide greater opportunities for all Filipinos to prosper. The movement is fueled with power of co-branding and collaboration and that’s what they call Business for Good.