RLC Residences has once again solidified its position as one of the leading names in the residential condo market, topping both Top-of-Mind Awareness and Purchase Intent in a recent study conducted by Kantar. The residential division of Robinsons Land outperformed key competitors, particularly in the mid-tier condominium segment, showcasing strong conversion rates and brand affinity.
The study, which surveyed 1,035 property seekers from socio-economic class ABC1 households within NCR+ (NCR, Cavite, Rizal, Pampanga) and Cebu (Metro Cebu, Mandaue, Punta Engaño, and Busay), specifically males and females aged 25 to 60 years old who are purchase decision-makers of residential condominium property to buy, actively looking for a residential condo to buy from a developer, and intend to purchase in the next 2-3 years, revealed RLC Residences as the most recognized and preferred developer among local residential condo purchase intenders.
Among those who interacted with brokers, RLC Residences generated strong associations with: being highly recommended by friends and family, value for money, friendly and knowledgeable property agents, flexible payment terms, being known for property value increases, providing various payment channel options, providing digital condo services, and being customer-centric (immediately attends to client’s concerns).
“The recognition affirms our commitment to being a brand that listens, understands, and delivers on what today’s Filipino home seekers truly value,” said John Richard Sotelo, Senior Vice President and General Manager of RLC Residences and Chief Marketing Officer of Robinsons Land. “It reflects our mission to make each homebuying journey feel personal and supported—true to our purpose of serving and delighting every homeowner, every step of the way, as we welcome them to their forever home.”
This milestone reflects RLC Residences’ journey since its relaunch in 2021, which unified Robinsons Luxuria, Robinsons Residences, and Robinsons Communities under one brand identity. By 2022, RLC Residences reached 3rd in Top-of-Mind Awareness within its first year of commercial launch, and now in 2025, it proudly holds the No. 1 spot—driven by a clear vision, consistent innovation, and a deep understanding of what Filipino home seekers truly value.
File Photo: RLC Residences Brand Ambassador Heart Evangelista with RLC Residences executives during one of the exclusive events held at The Residences at the Westin Manila.
“This is a big milestone for us. When we relaunched the brand, we had a 10-year goal to reach the top. To get here in just four years is something we’re incredibly proud of,” said Karen Cesario, Marketing Head and Chief Integration Officer of RLC Residences. “It shows that when you stay true to your purpose and focus on what homebuyers really need, people will respond.”
Artist’s Perspective: Le Pont Residences, a premium development by RLC Residences in Bridgetowne Destination Estate
Today, RLC Residences continues to expand its footprint with a portfolio of thoughtfully designed developments that cater to the needs and aspirations of modern homeowners. These include Le Pont Residences, a premium high-rise condo located within Bridgetowne Destination Estate; Mantawi Residences, a landmark development in Mandaue City designed to elevate urban living in Cebu; Sierra Valley Gardens, the smart suburban community in Cainta, Rizal; and Woodsville Crest, a serene, nature-inspired enclave in Parañaque offering a refreshing city-living experience. Also part of the brand’s growing portfolio are SYNC, a dynamic residential hub near C5 ideal for young professionals, and MIRA, a pre-selling development in Quezon City thoughtfully designed for starting and growing families.
File Photo: RLC Residences recently held its 3-day developer curated Expo Hello, Home, Forever at Bridgetowne.
Strengthening its connection with Filipino home seekers, the brand recently hosted RLC Residences Expo 2025: Hello, Home, Forever—a three-day event that brought to life its vision of helping more Filipinos find a home they can grow with. The expo offered an immersive experience where guests explored the brand’s portfolio, connected with experts, and made informed decisions—reinforcing RLC Residences’ role as a trusted partner in every homebuyer’s journey.
Through its Raising Little Champions project, RLC Residences empowers kids to win in sports and in life via IRONKIDS Philippines and its Junior Triathlon Team.
RLC Residences also leads Raising Little Champions, an initiative designed to support young athletes so they can thrive with the support of a caring community. In partnership with IRONKIDS Philippines, the program empowers children to develop values like discipline, confidence, and resilience, while uniting families around shared goals. This family-focused effort underscores the brand’s commitment to building homes and communities that support every stage of a family’s growth.
“We owe this to our clients and partners who continue to trust us with one of the most important decisions of their lives—finding a home,” added Sotelo. “Their belief in RLC Residences inspires us to keep improving, innovating, and building spaces that respond to their needs today and for the years to come.”
With its strong brand recognition, trusted customer experience, and purpose-driven initiatives, RLC Residences continues to redefine what it means to come home.
Learn more by visiting rlcresidences.com or follow their official Facebook, Instagram, and TikTok pages.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
