Deerma, Havaianas, Johnson & Johnson, and P&G Beauty share how effective Shopee’s marketing tools are in helping them grow their brand online
As e-commerce continues to see strong growth in the Philippines, brands continue to redouble their marketing efforts. This includes expanding the brands’ presence across all channels, including on Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. With the surge of consumers driving the need for digital transformation, four brands share how they maximize the potential of e-commerce with the support from Shopee’s various programs and enhanced marketing solutions.
Johnson & Johnson reaches new customers with Shopee Brand Memberships Program
Shopee helps brands encourage loyalty with its Brand Memberships Program, which was launched in July of this year. It is a new customer management and retention tool that enables brands on Shopee Mall to build deeper connections with potential and existing customers, converting them into valuable lifetime customers. For Johnson & Johnson, the program drove customer retention and repeat purchases from their store on the Shopee platform. The program was also an opportunity for the brand to express its gratitude towards loyal customers by providing them with rewards, redeemable gifts and vouchers, and exclusive access to the best deals.
Denise Peralta, Head of E-commerce at Johnson & Johnson Philippines Inc., said, “The program gave us access to a new customer base that we could engage with via the chat broadcast. We maximized this feature at our recently concluded Super Brand Day, which delivered results 108% above target. Moreover, members who bought our special deals were able to earn more points, and we intend to continue giving them these unique deals this upcoming 10.10!”
Havaianas ties up in-app tools with off-platform initiatives
Renowned Brazilian flip flops and sandals brand Havaianas launched its official Shopee store in March of 2020 to expand its digital presence in leading platforms through Terry SA, the exclusive Philippine distributor of Havaianas.With Shopee’s support, Havaianas consistently performs well on the platform as they were able to tap on the marketing solutions such as Shopee ads and campaign packages to complement Havaianas’ off-platform initiatives, driving greater synergy across branding and marketing. The efforts resulted in top sales during Shopee big campaigns, and this milestone is recognized across Asia by the Havaianas regional office and globally by Facebook Business.
Jenny Teves, Marketing Director at Havaianas Philippines, said, “E-commerce is here to stay, and the market behaviors have shifted. Any company determined to succeed in retail needs to transform its business to adapt to these changes — It’s time to level up or get left behind. Our online growth would not be complete without establishing a store in Shopee, and they have always been a supportive partner in expanding our business on the platform. Through Shopee ads, mega campaign packages, and Shopee Live streams, along with their help and guidance, we have reached and surpassed our targets consistently.”
Deerma sees success with vouchers, deals, and promos
Established in 2011, Deerma Group offers household and kitchen appliances with good design, durable quality, and high-cost performance. With plans to expand their production efforts, Deerma joined Shopee in October of 2020. They tapped into other regions and promoted their product line effectively. The brand achieved and maintained a monthly average growth of 30 percent in sales, and this is largely due to the app’s promotional tools such as Vouchers, Discount Promotions, Bundle Deals, and engagement features like Shopee Live and Chat.
Jane Xuan, General Manager of ORRO Home, said, “Deerma continues to grow with the strong support of Shopee. They guided us throughout our partnership, which helped us commit and improve our overall performance. We will continue to work with Shopee to create a better tomorrow for every Filipino household.”
P&G Beauty fosters growth with engagement tools on Shopee
P&G Beauty joined Shopee to reach customers across the country. Through various Shopee campaigns, P&G Beauty can meet the needs of every Filipino family in a convenient and rewarding manner. With Shopee’s in-app tools such as Chat broadcasts and Shopee Live, P&G Beauty continuously grows on the platform, recording significant milestones such as improved effectiveness in driving conversion, increased engagement, and a 20 percent increase in sales. Notable P&G Beauty brands such as Pantene, Oral B, Whisper, Gillette, Rejoice, Herbal Essences, Old Spice, Olay Body Science, Safeguard, and Head & Shoulders, drove high conversion rates during big campaigns, with the last three being the highest performing brands.
Shania Felizarta, E-Commerce Brand Manager at P&G Beauty, said, “Salamat Shopee for giving us a space where collaboration and creativity are limitless! The team we work with at Shopee collaborates with us to ensure that growth is shared. We thank Shopee for being supportive and flexible to help bring our ideas to life, providing customers safe and convenient access to the things they need, as well as much joy throughout this pandemic.”
Shopee 10.10 Brands Festival
Enjoy free shipping with no minimum spend, big brand giveaways, and up to ₱1,000 off brand vouchers at Shopee 10.10 Brands Festival. Leading up to 10.10, shoppers can also look forward to Nestle, Deerma, GoMO!, Lactum, Colgate Palmolive, Shigetsu, P&G Beauty, Garnier, and Belo Brand Days on Shopee Mall, where they can get discounts up to 80% off, branded items as low as ₱179, and a gift with every purchase.
Go cashless this 10.10 Brands Festival, and get exclusive promos when you Buy Load, Pay Bills, and Scan to Pay with ShopeePay, your all-in-one e-wallet! Stay connected with your loved ones when you buy mobile load at up to 50% off. Make sure to pay your bills on time this 10.10 and get up to 50% cashback from Meralco, Maynilad, Globe, Smart, and over 60 partner billers. Stock up on food and essentials when you avail of ShopeePay ₱1 Deals and scan to pay at Puregold, Potato Corner, Moonleaf, The Coffee Bean and Tea Leaf, and many more partner merchants!
Enjoy safe, cashless payments and exclusive promos by activating your ShopeePay wallet and topping up through online banking, debit card, and over-the-counter partners.
Download the Shopee app for free via the App Store or Google Play.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!