Users enjoyed the most engaging 11.11 experience, as Shopee’s in-app games were played over 150 million times in three weeks
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up its largest Shopee 11.11 Big Sale. Shopee continued to drive the 11.11 shopping phenomenon in the region as it set new records on November 11. Highlights include:
- 70 million items sold on November 11
- 3 times more orders were recorded in the 1st hour compared to 2018
Shopee also delivered on its promise to offer an engaging shopping experience at 11.11 Big Sale. Users returned daily to play and win prizes via Shopee’s collection of in-app games, including its first augmented reality (AR) game Shopee Catch. The games were played over 150 million times in three weeks.
In addition, Shopee brought non-stop entertainment to users with over 65 million views recorded across its 11.11 Big Sale streams. Local celebrities including Alden Richards, Maine Mendoza, and Jose Mari Chan, as well as superstars GFriend and Rainie Yang also joined special streams on November 10 and 11 to celebrate the finale of 11.11 Big Sale with users.
Martin Yu, Associate Director at Shopee Philippines said: “We are delighted to continue our robust year-end momentum with a successful Shopee 11.11 Big Christmas Sale. More sellers, brands, and partners joined us this year as we delivered an engaging and social experience for our users. Shopee will continue to localise this global 11.11 phenomenon for the people in our region and we look forward to even more success in the years ahead.”
Highlights of Shopee 11.11 Big Christmas Sale in the Philippines
In the Philippines, Shopee 11.11 Big Christmas Sale treated users to three weeks of unstoppable promotions and entertainment, headlined by free shipping with no minimum spend.
Shopee welcomed the peak sale day with the Shopee 11.11 Big Christmas TV Special on November 10 live on GMA and Shopee Live. The televised show featured performances from top celebrities including Alden Richards, Maine Mendoza, Heart Evangelista, and more. Brand ambassador Jose Mari Chan also gave an exclusive performance of Shopee’s latest Christmas jingle on-stage.
On November 11, brands and sellers on Shopee received a huge boost to their sales. Top performing brands recorded an average of 4,227 times increase in traffic and 1,899 times growth in sales, while shopping activity peaked at 12:10 AM.
Shopee continued to see more male users and older users shopping on November 11. Male users are shopping most often for Mobile & Accessories and Men’s Apparel products, with power banks, earphones, and jogger pants being the hottest items. In addition, users aged over 50 were looking for household necessities like water dispensers, portable fans, and outdoor grills.
Finally, Shopee also observed the following trends in the Philippines at Shopee 11.11 Big Christmas Sale:
- Most Popular Brands: Maybelline, Pampers, Unilever, Globe, and Bosch
- Top Categories: Mobiles & Accessories, Women’s Apparel, and Home & Living
- Most Active City: Metro Manila
Yu closed: “We are heartened by the continued support from all our users and partners. Stay tuned for the grand finale at our upcoming Shopee 12.12 Big Christmas Sale as Shopee gives back to users for their incredible support in 2019.”
Shop the 11.11 Thank You Sale at https://shopee.ph/11-11
Download the Shopee app for free via the App Store or Google Play
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!