In an effort to raise awareness about the importance of correct hygiene especially given the current situation, SM Cares and Safeguard recently announced the #SafeHandsatSM campaign which aims to remind the public about the five steps of proper hand washing.
According to SM Supermalls President Mr. Steven Tan, the collaboration is part of the company’s commitment to ensure customers of its safe malling commitment.
“Handwashing is our first line of defense against illnesses and is also crucial during a global health crisis. We are very excited to partner with Procter & Gamble’s Safeguard, the leading brand in health and personal care, to raise awareness on the importance of this matter,” Tan said.
To ensure proper handwashing, it should last at least 20 seconds and should cover palms, back of hands, in between fingers, fingernails, and thumbs. Afterwards, rinse and dry the hands thoroughly.
“Safeguard, being 54 years in the country, has become much of a household name. From our beige bar soap from long ago to our hand sanitizers and liquid hand soap now, we have always committed ourselves to serve the needs of the Filipino people, just like SM has. And in the same way, I believe that both have been ingrained so much in Filipino culture that it is only natural to do this partnership,” said Procter & Gamble Vice President for Skin & Personal Care Ms. Shweta Sharma.
Under the said campaign, Safeguard also placed bottles of its best-selling liquid hand soap in restrooms of all SM malls across the country, alongside information materials on the five steps of proper handwashing.
To encourage people to make handwashing a habit, Safeguard and SM also launched the #SafeHandsAtSM TikTok Challenge which the public can join from June 23 to June 30 by taking a full body video of them properly washing their hands in the tune of their favorite music.
Entries should be posted with the official hashtag #SafeHandsAtSM and should have friends tagged. Safeguard and SM will choose 10 lucky winners who will be given exciting prizes.
To know more about #SafeHandsAtSM, visit www.smsupermalls.com and https://www.safeguard.ph, or visit their social media accounts on Facebook, Instagram, Twitter, and Tiktok.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!