Christmas comes early to SM Supermalls with the launch of 12 Weeks of Iconic Christmas, spreading holiday cheer across all 91 SM malls nationwide. The campaign celebrates the Christmas traditions Filipino families have come to enjoy at SM while bringing fresh experiences to the season. From dazzling Christmas displays and festive parades to family bonding, holiday shopping, dining, entertainment, and special meet-and-greets, the celebration brings together the memorable moments that make SM a favorite holiday destination.
“Christmas at SM has always been about bringing people together. This year, we are celebrating the traditions that generations have grown up with while creating new experiences for families and friends to discover. With 12 Weeks of Iconic Christmas, there is something new to look forward to every time you visit,” said Mr. Joaquin L. San Agustin, Executive Vice President for Marketing at SM Supermalls.
L-R: Perkin So, SAVP for Operations, SM Mall of Asia; Hanna Carinna Sy, SAVP for Marketing and Leasing, SM Supermalls; Angela Ken, face of Christmas at SM; and Joaquin San Agustin, EVP for Marketing, SM Supermalls
From Luzon to Visayas and Mindanao, your most loved SM Supermalls will take center stage with their own festive celebrations. Among the highlights are the Magical Night of Lights, Magical Drone Show, Grand Magical Christmas Parade, and Santa Meet and Greets, alongside other activities that bring the holiday spirit to communities across the country.
The nationwide celebration will be launched at SM Mall of Asia on September 15, setting the stage for the 12 weeks of festivities that follow. The MOA launch will officially trigger the start of the succeeding 12-week Christmas celebration across SM Supermalls nationwide.
Hanna Carinna Sy, SAVP for Marketing and Leasing
Headlining the launch is Angela Ken, the new face of Christmas at SM, who will premiere her rendition of SM’s official Christmas jingle, “Celebrate Christmas at SM.” She will be joined by the Philippine Philharmonic Orchestra for a special live presentation of the Christmas anthem.
The launch will also feature the Christmas Sparkle AR activation, giving guests a chance to bring a piece of the festive spectacle from the MOA 360 to their smartphones.
Following the launch, SM’s 12 Weeks of Iconic Christmas will unfold across its 91 malls, with festive experiences and activities giving families, friends, and communities more reasons to celebrate together throughout the season.
Angela Ken serenades the crowd with her rendition of Christmas at SM
For 12 weeks, SM invites everyone to revisit a favorite Christmas tradition, start a new one, or simply find another reason to spend the season together.
Celebrate Christmas at SM and go Gala to the Max.
P-Pop group, DNA also graced the launch
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
