If you’re a recruiter or hiring manager, you probably use different strategies to improve your talent acquisition process. This includes posting employment opportunities in various channels and continuously looking for qualified individuals who can contribute to your company’s growth. Apart from these reliable efforts, it’s also important to explore other methods in improving your recruitment leads.
One example is using video marketing as part of your recruitment process. Essentially, video marketing utilizes videos to promote and market a brand or product. It lets you reach your audience through various digital channels and educate them about your company. Video marketing can also be used to attract potential candidates to join your company’s growing pool of talented employees.
Whether you’re posting about job hiring Iloilo residents or for other regions, here are some ways video marketing can help you acquire more leads.
Video Marketing Widens Your Reach to Social Media Users
Videos help you widen your brand’s reach because it’s more shareable than other forms of content. Compared to posts containing images and texts, digital marketers agree that videos have better click-through rates and conversion. As a recruiter, this means you have better chances to connect with prospects outside of your usual reach and social media followers.
If you’re using video marketing in your recruitment strategy, remember to plan how you will distribute the videos. There are many channels you can use, but you should find and focus on the best one that will give you the best results. This will vary depending on the kind of content you’re producing and the target audience you want to attract as the demographics usually differ per channel. For instance, individuals who are 30 years old and younger opt for a platform with more visual content. On the other hand, more experienced professionals may prefer getting industry news or new opportunities in a professional network.
When using video marketing, keep in mind that most consumers watch and share videos using their mobile devices. So, make sure to produce mobile-friendly videos.
Recruitment Videos Effectively Attract Prospective Employees
One of the many goals of creating recruitment videos is to get the right people to join your company. This needs to transcend in the content you’ll share. If, for example, you need to hire new employees for a specific department, focus on providing information about this department.
You can film an employee belonging to the said department and let them talk about their job and what their typical day looks like. This helps give potential candidates a better understanding of what the job entails, so you’re more likely to attract applicants with the required skills.
Videos Foster Connection with the Audience
While carefully written articles and beautiful images can capture the attention of your audience, recruitment videos provide a unique way to connect with the viewers. When producing marketing videos, concentrate on creating content that will help build emotional connections. You can feature company celebrations of notable milestones or employees positively interacting with each other. With the positive scenes of your employees at work, applicants can better picture themselves working in your company and being part of your company’s success.
Recruitment Videos Can Showcase Company Culture
Many applicants often consider the corporate culture before joining a company. As a recruiter, the best way to showcase your organization’s culture is through marketing videos. Typically, you can do this through a day-in-the-life-of video and feature various employees in different roles. They can share what it looks like to work with the different teams in the organization. You can also film testimonial videos where employees share their positive experiences with the company.
While videos about your company’s culture can help attract individuals seeking new opportunities, they can also help viewers get to know your organization better. If they like what they see, they’ll keep your company top of mind as an organization they would like to work with.
Video Marketing Improves Your Website’s Visibility
Apart from supporting your company’s recruitment efforts, video marketing can also increase your website’s visibility. When you use a video hosting site to embed your content on the company’s website, you also draw more traffic to the site. Some video hosting services can help index the pages of your website in search engines, improving your SEO ranking. Higher rankings increase the chances of attracting leads to your sites, so more people can know about your company and the services you offer.
As a recruiter or hiring manager, you need to actively search for skilled individuals. One way to ensure that is by improving your recruitment leads through video marketing. Apart from using video marketing to attract more applicants, it also helps get the attention of qualified candidates who can contribute to your company’s success.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!