At the heart of the leading superapp’s Valentine’s Day campaign is a digital film that reminds everyone they don’t need to “fit in” to traditional tropes, because with Grab, all love is worth celebrating.
Grab Philippines is putting a modern spin on Valentine’s Day this February, making it easier for Filipinos to celebrate “their way” — from classic date nights and surprise deliveries to practical, everyday acts of love, with on-demand options that fit any plan, pace, or budget.
Through “V-Day Your Way, Easy with Grab,” Grab Philippines spotlights unique tech-driven experiences across mobility, food, and delivery that make Valentine’s plans easier to personalize. From smart group ordering to scheduled gift deliveries, the campaign frames how Grab helps users turn any kind of celebration into something seamless, and on their own terms.
Grab Philippines Chief Commercial Officer EJ Dela Vega said, “Valentine’s Day is one of the strongest seasonal moments for Grab in terms of consumer demand. Over the years, we’ve become a reliable choice for consumers by leaning on our core strengths: a robust fleet of thousands of dedicated delivery-partners, a wide network of merchant-partners consistently recognized for 5-star quality, and a dependable suite of mobility services. Together, this ecosystem empowers consumers to design Valentine’s celebrations their way.”
Old-School Romance but On-Demand
Even as dating culture evolves, Valentine’s Day still brings out the traditional romantics — and, for Grab, it’s the kind of moment that reveals what users value most. People are determined to show up for someone thoughtfully and sincerely, even when it comes down to the last minute.
Grab consistently sees a strong trend toward immediate gifting, with historical data showing GrabMart demand spiking on Feb. 14 versus regular days as users scramble for thoughtful surprises. And the favorites are telling: coffee packs for two, Ecuadorian roses and chocolates repeatedly top the list of most-ordered items on the day, underscoring that classic gestures still lead the holiday rush.
Beyond immediate orders, Grab is also leaning into early planning. Through pre-order and scheduling features such as Order for Later, the platform lets customers lock in their favorites ahead of time — including GrabMart’s 14-day Advance Booking for flowers and gifts, designed to secure surprises long before the holiday rush. And for couples taking celebrations offline, Grab Dine-Out offers up to 50% off at top spots, positioning the platform as a low-friction way to pull off a quality date without the usual Valentine’s Day scramble.
Solo, Not Sorry: Effortless Meal for One
Grab data reveals that going solo on Valentine’s Day has become a celebration in itself, with solo meals ranking among the day’s top orders. To meet that demand, the platform is spotlighting Meal for One, a curated selection of solo portions with all-in pricing. Grab positions the offer as an easy option for solo diners to enjoy quality meals without the pressure of high minimum spends or added delivery fees, removing the usual “small order” hurdle whether they’re leaning into self-care or simply celebrating on their own terms.
Galentines Goals: Group Order for the Squad
With group hangouts also becoming a go-to way to celebrate, Grab tracked a spike in shared orders in 2025. Historically, Group Order transactions grew threefold, letting everyone add to one cart from their own phones. Features like Group Order, which is exclusive to Grab, ease the burden on manual coordination from consolidating orders to splitting costs, creating a smoother setup for a stress-free “Galentine’s” plan or barkada blowout.
Extension of Kilig Throughout Febibig
Recognizing that love shouldn’t be confined to a single day, Grab is extending the celebration to keep the momentum going throughout February. To keep the kilig alive, users can maximize their celebrations with the following promo codes:
- FEBIBIG: From February 9 to 17, stack this code on Grab Dine-Out deals for an extra 20% off (total discounts up to 50%). It also offers 15% off gifts on GrabMart and P100 off GrabFood on February 14 and 15.
- GALENTINES: Get 5% off Group Orders from February 10 to 13.
- REFMOMUNA: Enjoy P150 off food orders from February 10 to 13.
Grab’s message is straightforward: Love can take many forms, and the planning does not have to be complicated. With the right technology in place, any celebration can be done your way, easy with Grab.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
