DO WE REALLY WANT TO HEAR “YOU ARE JUST LIKE YOUR MOM”?

Swedish Beauty-Tech Brand FOREO Conducted a Global Survey and Found That As Much As 81% Of People Are Proud To Be Compared To Their Mothers

You’re amazing just the way you are, unless you are “just like your mom” – or is that what pop culture wants us to believe?

While there may be mixed feelings around the globe about being compared to one’s mom, Swedish skin-tech giant FOREO believes that we should celebrate our similarities with the most important women in our lives. So this Mother’s Day, FOREO is launching a global campaign called “Just Like Mom”, to do just that. Interestingly enough, the brand’s global survey shows that, while some cringe at the thought of being “just like their mother”, as much as 81% of people are filled with pride when confronted with these infamous words.

“Above anything, FOREO is a living breathing human brand and we get especially sentimental when it comes to our mothers. A mother is the only person who carries us for 9 months in her belly, 3 years in her arms, and forever in her heart and after all, she is the one who introduced us to our first skincare routine and made sure we are aware of the importance of self-care. Regardless of whether we are still children or grown-ups, one feeling is universal and that is to give back and thank our mothers for all the love and support they unconditionally share with us every single day,” says Boris Trupcevic, FOREO CEO.

The moment we come into this world, our mothers are cast into the role of our nurturers, so sometimes it’s easy to forget that motherhood is only a part of their identity. Our mothers have gone through all the same challenges of growing up as we did and as they always have our best interest at heart, it seems logical that we would turn to them for advice.

More interesting facts FOREO learned from the survey: 75% of people felt that there were certain topics they could have discussed with their mothers, but didn’t feel confident that their mother would understand at the time, 28% wanted to talk about love followed by topics of sex and skincare at 18% each. The Swedish beauty-tech pioneer wants to shine light on this misunderstanding and honor all the beautiful mothers in our lives by celebrating the similarities that make us proud to be “just like mom”.

It comes as no surprise that we look up to our mothers for skincare advice, as they are the ones who selflessly shared their knowledge with us, not only on basic hygiene but also about how to nourish our skin and practice self-care. Beauty-tech has changed the way we think about beauty and elevated the results of at-home treatments to a level that was previously thought to be attainable only through invasive and painful procedures. While we can all agree there are some beauty secrets that transcend generations, some beauty routines our mothers swear by are in need of an upgrade.

Given that 81% of people feel pride when told that they are just like their mom, we are always looking for creative ways to honor and thank our mothers for all the love and support they have given us throughout the years. We’re all up for being creative, but knowing we’re responsible for quite a few of those wrinkles on our moms’ faces, giving back time and moments of pampering are the way to go. With 44% stating they would give their mom a luxurious spa experience, followed by 37% who would rather give a skincare device for everyday at-home indulgence, FOREO prepared a cheat sheet with the hottest, must-have gifts this Mother’s Day.

LUNA 3 PLUS  

 

 

PHP 19,000 (Sephora: foreo.se/0bl7)

The latest innovation in the multi-awarded LUNA^TM cleansing range, LUNA^TM 3 PLUS purifies, firms and tightens skin in 2 simple steps: thermal cleansing with FOREO’s T-Sonic pulsations and signature soft silicone touch points work together to provide a heated gentle deep cleanse while targeted microcurrent technology gently stimulates skin with low-level electrical energy to help plump for a youthful glow.

 

 

BEAR 

PHP 19,000 (Sephora: foreo.se/xd7q)

The world’s first FDA-cleared medical microcurrent device with Anti-Shock System™ making it the strongest and the safest microcurrent device available that will give an instant facelift effect. Microcurrent technology increases the production of collagen and elastin, responsible for making connective tissue stronger and more flexible. Featuring two microcurrent spheres which deliver advanced microcurrent intensities to large surfaces of the skin, with FOREO’s signature T-sonic pulsations channeling a low-frequency massage deep below the skin surface, to stimulate blood flow and restore firmness and elasticity while reducing visible signs of aging.

 

UFO 2

 

PHP 17,090 (Sephora: foreo.se/ei2v)

FOREO’s supercharged smart masking device features full-spectrum LED light therapy, thermotherapy and T-sonic pulsations to maximize infusion of nutritious mask ingredients into the deeper layers of the skin while depuffing the face and minimizing the appearance of the pores. UFO 2 delivers professional-level results in only two minutes and is clinically proven to significantly reduce the appearance of wrinkles in just seven days and improve skin moisture levels by 126% after only 90 seconds.

 

 

FOREO offers 12 different masks with active ingredients that can be used with UFO 2 to hydrate, revitalize, and nourish the skin, giving your mom the ultimate personalized pampering experience.

To find out more about FOREO, the world’s fastest-growing beauty-tech brand, and to keep up to date with future growth and innovation visit www.foreo.com or follow @foreo_ph on Instagram.