Epson first launched high-capacity ink tank inkjet printers (now known as EcoTank in many markets) in October 2010, in Indonesia. The brand then steadily expanded the territory over which these printers are sold, expanding to 170 countries and regions by 2019. As a result, cumulative global sales of Epson’s high-capacity ink tank inkjet printers recently topped 50 million units. Moreover, by cutting down on plastic commonly used as the main component of ink cartridges, the brand estimates that CO2 emissions were approximately 166,000 tonnes lower than they would have been if all these units had been cartridge printers1.
By first establishing a presence in emerging nations and then making inroads into developed economies, Epson has seen its high-capacity ink tank models account for a growing percentage of the total inkjet market each year. As a result, Epson, which boasts strong brand recognition and an extensive product lineup, has continued to maintain the top share2 in the global high-capacity ink tank printer market for ten consecutive years.
Rapid changes in society touched off changes in the office and education printing environments during the 2020 fiscal year. In all segments, Epson will continue to offer cost-effective printing costs than competitors and unrivaled environmental performance to provide customers with the quality printing standards they deserve.
Epson’s EcoTank printers are available at Epson’s authorized dealer stores nationwide, and online via Lazada at www.lazada.com.ph/shop/epson/.
1 The size of the reduction in consumables CO2 emissions was calculated by comparing the cumulative number of ink bottles sold up to August 2020 with the number of ink cartridges required to print the same amount and converting them into a CO2 equivalent. CO2 emissions were calculated based on Epson’s evaluation conditions, which take into account the impacts from consumables materials and parts manufacturing. Actual CO2 emissions will vary depending on customer printer use.
What was evaluated: Ink cartridge printer ink cartridges and packaging, and high-capacity ink tank ink bottles and packaging (calculated based on replacement cartridges and ink bottles)
2 In terms of the number of global high-capacity ink tank products sold from 2010 to August 2020. Top share in terms of the number of global ink tank products sold from 2010 to 2019, per research by IDC (Source: IDC’s Quarterly Hardcopy Peripherals Tracker 2020Q2)
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