New “GrabCar 3-in-1” campaign revives the 2000s shampoo sachet jingle to show that riding together is the more sulit choice
Riding home with friends just got easier and much more affordable. Grab Philippines has upgraded GrabCar Group Ride so the fare can now be split automatically among passengers, with each rider saving up to 50 percent compared with booking a solo ride.
GrabCar Group Ride lets the ride host and up to two friends share one GrabCar, with up to three drop-off points along the way. The more people join, the more affordable the ride becomes for everyone, and the app shows each person’s share upfront. No more awkward “magkano share ko?” after the trip.
Regular ride buddies can also be saved as a group, together with frequent pickup and drop-off pins, so repeat bookings take just a few taps. It’s ideal for officemates heading the same way after work or friends coming home from a night out.
A throwback to the shampoo sachet jingle era
To spotlight the upgrade, Grab released an online video that taps into Filipinos’ nostalgia for the catchy shampoo jingles of the 2000s, while educating commuters on how easy it is to book a GrabCar Group Ride. The campaign repackages mobility feature as the “GrabCar 3-in-1”: three passengers, one booking – the same promise that made the 3-in-1 sachet a household staple.
The idea is simple. Just like the sachet, sharing a ride with your barkada gives you more for less, both in savings and in the company on the way home.
“Filipino commuters are resourceful. They’re always finding smarter ways to make every trip with friends or colleagues more efficient and more affordable. As a committed partner to every commuter, Grab makes sure our platform keeps up with these everyday habits. ‘Hati-hati’ has always been part of how we move together, and it’s about more than splitting costs. It’s about looking out for one another. With GrabCar Group Ride, we’re building on that spirit so that getting around together becomes the easier, more attainable choice for more Filipinos,” said Grab Philippines Country Marketing Head Bea Bravo.
How to book a Group Ride
- Open the Grab app, tap GrabCar, then select Group Ride.
- Enter your pickup point and drop-off.
- Share the invite link with up to two friends.
- Your friends add their own drop-off points.
- Confirm the booking. The fare is split automatically, with each rider saving up to 50 percent.
The Group Ride feature is now available in all GrabCar cities nationwide.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
