FAWCAR‘s mid-to-high-end new energy vehicle brand, JOYEE, is set to take an important step in its overseas expansion. On October 22, three key models — the JOYEE S04, S08, and N09 — will officially debut in Manila, bringing a new, all-scenario family mobility experience to Filipino consumers.
With over 65 million vehicles produced and sold, FAW has built decades of experience in automotive manufacturing. As FAW’s global mobility brand, FAWCAR inherits FAW Group’s more than 70 years of automotive expertise and technological innovation. Today, FAWCAR operates two major brands: BESTUNE, a mid-to-high-end mainstream fuel vehicle brand, and JOYEE, a mid-to-high-end new energy vehicle brand. Together, they form a comprehensive powertrain portfolio covering fuel, pure electric, and hybrid technologies, with cumulative production and sales exceeding 2.2 million units.
FAWCAR has been deeply engaged in the Philippine market for years, optimizing its products to adapt to local conditions— including high temperatures, heavy rainfall, urban congestion, and diverse road environments. Through comprehensive localization improvements, FAWCAR delivers reliable quality, strong performance, and thoughtful features tailored to Filipino consumers’ daily commuting, family trips, and long-distance cross-island journeys.
The three upcoming models are positioned across core family vehicle segments, covering everything from urban mobility SUVs and versatile hybrid SUVs to flagship coupes. With a strong combination of design, technology, efficiency, and practicality, the lineup aims to offer a new choice for Philippine families.
JOYEE S04: An Urban Pure Electric SUV Designed for Young Families
As JOYEE’s global debut model, the JOYEE S04 Pure Electric Urban SUV represents the brand’s first step into the global market. Featuring three key advantages and five standout strengths within its segment, the S04 is designed for urban commuting and weekend getaways.
The S04 delivers outstanding adaptability for the Philippine tropical climate with three key highlights: a 0.248Cd ultra-low drag coefficient, a standard panoramic glass roof with heat insulation, and an innovative high-polymer carbon nano-coated battery technology.
With a 565km pure electric driving range, an ultra-low energy consumption of 11.8kWh per 100km, and a 2,750mm long wheelbase, the S04 provides an ideal balance of efficiency, spaciousness, and comfort. Combined with a high-strength steel body structure and 2,000MPa ultra-high-strength door anti-collision beams, the S04 delivers comprehensive upgrades in design, range, space, and safety—making it an ideal choice for urban family EV users.
JOYEE S08: A Full-size Hybrid SUV for Larger Families
The JOYEE S08 full-size hybrid SUV is positioned as a versatile solution for family mobility. Equipped with a 1.5T dedicated hybrid engine featuring advanced thermal efficiency, the S08 has received multiple industry recognitions for its engine, hybrid platform, body structure, and chassis.
Offering a 210km pure electric range and a 1,555km combined range, the S08 delivers both cost-efficient daily driving and worry-free long-distance travel. With fuel consumption as low as 3.9L/100km under low battery conditions, it provides outstanding efficiency for families with diverse mobility needs.
Supported by a 9-horizontal and 7-vertical reinforced body structure, an IP68-rated waterproof battery system, and bio-based zero-formaldehyde seats, the S08 delivers a combination of energy efficiency, powerful performance, safety protection, and a healthier cabin environment—designed to support the diverse travel needs of larger families.
JOYEE N09: A Premium Flagship Coupe Delivering Premium Family Mobility
Positioned as a B+ flagship coupe, the JOYEE N09 is the premium highlight of this launch, offering both pure electric and range-extended power options.
Featuring six core advantages within its segment, the N09 is equipped with a Qualcomm Snapdragon 8295P intelligent cockpit platform, a 23-speaker Dolby Atmos immersive audio system, frameless power doors, and nine-airbag comprehensive protection.
Featuring an 800V high-voltage platform, 6C ultra-fast charging and 0–100km/h acceleration in 6.4 seconds, the N09 balances premium quality, dynamic performance, and everyday practicality. Recognized with multiple international design awards, it combines global design aesthetics with advanced technologies to meet the needs of consumers seeking a premium mobility experience.
The debut of these three new models represents a significant milestone in FAWCAR’s long-term development in the Philippine market while also marking an important step in the brand’s global expansion journey.
With the launch event just one week away, stay tuned for the arrival of JOYEE!
Authorized Distributor:
Multifortune Motors Incorporated
Add: 883 Quezon Ave. Quezon City
Tel: 02-85161930
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
