How PLDT Home Broadband Free Forever Is Changing Filipino Lives

For three Filipino families, winning PLDT Home’s Broadband Free Forever (BFF) promo means more than free internet. It means one less monthly household expense to worry about, greater opportunities for work and learning, and more time and resources to focus on what matters most.

PLDT Home recently awarded Free Fiber for Life to three grand prize winners during a ceremony in Makati City, while 75 other subscribers from across the country received one year of free Fiber service.

Launched this year, PLDT Home’s Broadband Free Forever (BFF) promo is the country’s first and biggest broadband rewards program, giving new subscribers the chance to enjoy exclusive offers, perks, and the opportunity to win free internet for life.

The stories of this year’s grand prize winners reflect how reliable connectivity has become an essential part of everyday life, supporting livelihoods, education, family relationships, hobbies, and even service to the community.

Among the grand prize winners is Lovelyn San Buenaventura of Dasmariñas, Cavite, an accountant and single mother. Working night shifts while raising her seven-year-old son and helping care for her father, Lovelyn said the prize will allow her family to redirect resources toward more important household needs while remaining connected for work, school, and entertainment.

As a K-pop fan, Lovelyn also shared how crucial a strong and reliable internet connection is in supporting her passion projects, online interests, and friendships.

“Nakaka-form ka ng friendship over the internet dahil sa hobby mo, and every day nag-uusap kami sa internet tungkol sa K-pop activities namin. Kaya super kailangan talaga siya (internet) for social life,” she shared.

For Michael Montepalco of Bacnotan, La Union, winning Free Fiber Broadband for Life came as an unexpected blessing. As a real estate agent, reliable internet plays a crucial role in his daily work—from communicating with clients to sending documents and managing transactions. Beyond work, Michael also serves as a keyboardist in his church’s music ministry, often using online resources to learn new songs and prepare for worship services.

“Unang una nagpapasalamat ako sa Panginoon, kasi lahat naman ng bagay ina-allow ni Lord. So isa ako sa nabiyayaan na ginamit Nya ang PLDT upang ako’y ma-bless, na maging isa sa mga nanalo sa promo,” he said, expressing gratitude for the opportunity and looking forward to sharing the good news with his church community.

Meanwhile, Pasig City resident Mark Quin Palu-ay, was equally surprised when he learned that his family had won free internet for life. His wife had joined the promo on behalf of their household, and it took several confirmation messages before the news fully sank in.

Their PLDT Home Fiber connection plays an important role in their everyday routines, particularly for their four-year-old child who regularly watches educational content online and is preparing to start school. For Mark, the prize means greater financial flexibility for the family and more opportunities to invest in experiences and moments that matter most.

 “Imbes na iisipin mo may babayaran ka pa na bills, mapupunta na sa ibang bagay, sa pagkain, sa bonding-bonding namin, at sa kuryente. Isipin mo yung mga nangyayari ngayon, tapos bigla ka pang suswertehin ng ganito. Kaya sobrang thankful ko talaga,” Mark said.

Reflecting on the stories of the winners, John Y. Palanca, PLDT Senior Vice President and Head of Consumer Business, shared that the Broadband Free Forever program is ultimately about recognizing the aspirations of the families that PLDT Home serves.

“More than just a promo, the Broadband Free Forever (BFF) program is a celebration of the stories, journeys, and aspirations of every family that we serve. This is our way of saying thank you to our customers who allow us to be their trusted partner and who continue to inspire us to deliver better digital experiences for their homes,” Palanca said.

The stories of Lovelyn, Michael, and Mark represent countless Filipino families whose daily lives are powered by reliable connectivity that enables them to earn a living, study, nurture relationships, and create meaningful moments at home.

The BFF promo reflects PLDT Home’s continuing commitment to delivering meaningful experiences that go beyond connectivity. By enabling digital access, PLDT Home supports more inclusive and sustainable progress for Filipino families as they pursue progress and better lives.