In celebration of the cinema release of “Mission: Impossible – Fallout”, a Paramount Pictures Corporation and Skydance Media film, Kärcher has launched a promotional partnership with this sixth installment action spy movie, showing how impossible cleaning is possible through its products while also paying homage to the iconic film franchise and some of the greatest stunts featured within.
In the Philippines, Kärcher welcomes the global “Make Impossible Cleaning Possible” campaign through a special block screening of Mission: Impossible – Fallout recently at the Cinema 3, Greenbelt 3, Makati City and at Director’s Club, SM Megamall, Mandaluyong City. Kärcher set up a photowall at the entrance of the movie house to showcase some of its cleaning appliances such as the K5 Premium High Pressure Washer, WD1 / MV1 Vacuum Cleaner Wet & Dry, and SC4 EasyFix Premium Steam Cleaner.
Kärcher also held an on-air radio and online trivia contest prior to the private viewing and gave away free movie tickets to lucky winners.
“Mission: Impossible is a top-class film franchise that we are thrilled to partner with to show that many cleaning tasks that seem impossible, become a piece of cake with our appliances and we make reference to this as well in our commercials with a twinkle in our eye”, explains Bernd Rützler, Executive Vice President Corporate Marketing & Brand Management at the Alfred Kärcher GmbH & Co. KG.
Based in Winnenden, Germany, Kärcher is the world’s leading provider of efficient, resource-conserving cleaning systems that cover home and professional cleaning. It currently has more than 12,000 employees in 67 markets under 110 subsidiary companies, and provides global service and support through its estimated 50,000 service and sale points.
“Make Impossible Cleaning Possible” promotional videos are available here:
Everyday Hero On Cleaning Mission: Around The House And Garage
Kärcher FC 5: Wipe and vac in a single step
Kärcher Window Vac: The most timesaving cleaning gadget
Alfred Karcher GmbH & Co. KG (Kärcher) is a family-owned multi-national company that operates worldwide and is well known for its range of high-pressure cleaners, vacuum cleaners and other cleaning equipment, implements, solutions both for industrial, commercial and home use. Headquartered in Winnenden, Germany, it produces both cleaning equipment and full cleaning systems. Being the world market leader in cleaning technology, it employs more than 12,000 people all over the world and has over 110 subsidiaries in 67 countries.
In the Philippines, Karcher Inc., formally established its operation in 2015, a direct subsidiary of Alfred Karcher GmbH & Co. KG. and the first Karcher Center in the country, including its office and service center was formally inaugurated in September 2015.
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