LG transformed the Bonifacio High Street Amphitheater in Taguig into a hub of excitement, innovation, and refreshing experiences—complete with lots of ice! The highlight of the event was LG’s newest refrigerator lineup, featuring the Auto Ice Maker that ensures you’re always party-ready with ice on demand.
The day kicked off with an exclusive program for the media, where Mr. Nakhyun Seong, LG Philippines Managing Director, shared his excitement about the event and introduced the new refrigerator lineup.
LG Philippines Managing Director, Mr. Nakhyun Seong, delivering his welcome remarks
“LG’s newest refrigerator lineup that comes with the auto ice maker – designed for fresh food, cool drinks, and smarter living. This innovation brings convenience and efficiency to your home.” he said. “We are committed to making life better, and we are excited to share this with you today. We hope you enjoy the event and experience the future of refrigeration with LG.”
Mr. Jillian Yap, Product Manager for Refrigerators, took the stage and delved into the features that set LG’s refrigerators apart.
Product Manager for Refrigerators, Mr. Jillian Yap, showcasing the Auto Ice Maker as the main feature of the new LG Refrigerators
“The LG Auto Ice Maker is designed to make life easier by providing a steady supply of ice whenever you need it,” Mr. Yap explained. “It’s all about adding convenience to your daily routine, whether you’re hosting friends or just relaxing with a cool drink after a busy day.”
The main attraction of the event was LG’s Auto Ice Maker feature, present in all the latest refrigerator lineup, with the French door models delivering up to 96 ice cubes a day.
LG’s Auto Ice Maker
The LG 23.8 cu.ft French door refrigerators are designed for everyday convenience. They also come with Linear Cooling™ and Door Cooling™ to keep food fresh longer. TheInstaView™ feature found on one of the two models stands out by allowing you to check inside without opening the door, as well as Hygiene Fresh+, the latest generation of LG’s feature that absorbs odors and keeps bacteria at bay.
LG 23.8 cu.ft French Door and French Door with InstaView™ Refrigerators
The LG 12.7 cu.ft bottom freezers feature a sleek flat door design, making them ideal for modern kitchens. Their compact size offers premium features like Multi-Air Flow, a Fresh Zone, and a Deodorizer. The Prime Silver and Black Mirror finish variants come with Hygiene Fresh for lasting freshness. Meanwhile, one model comes with the InstaView™feature.
LG’s 12.7 cu.ft Bottom Freezers, rightmost with InstaView™
The LG 17.4 and 14.9 cu.ft top freezer designs come with practical features such as Water Dispensers for everyday convenience. Meanwhile, the Spaceplus™ Ice System saves shelf space, ensuring you always have ice for entertaining and more room for storage.
L-R) LG Top Freezers (11.9 cu.ft, 12.7 cu.ft, 14.9 cu.ft, and 17.4 cu.ft
Completing the lineup are the LG 12.7 and 11.9 cu.ft top freezers with advanced Deodorizing Filters to keep odors at bay, offering smart cooling solutions while maintaining a fresh environment.
All models can be easily controlled via the LG ThinQ App, allowing you to adjust settings, monitor performance, and receive maintenance alerts right from your phone — making life at home smarter and more convenient. Designed to fit seamlessly into any lifestyle, these new lineups will be available soon to bring innovation and ease to every home.
Dedicated mom and actress, Ms. Dimples Romana, and mixology expert, Ian Libang, joined by some members of the media during the mixology session featuring ice from the LG Auto Ice Maker.
Mixology expert, Mr. Ian Libang, demonstrates drink recipes to the audience
Ms. Dimples Romana, actress and a dedicated mom, joined Ian Libang for a mixology session to showcase how easy it is to make refreshing drinks with LG’s Auto Ice Maker. Together with some members of the media, they demonstrated the art of crafting mocktails with precision, using the steady supply of ice from LG’s innovative feature.
Dimples Romana with the newly launched French Door Refrigerators
Dimples shared her excitement about the Auto Ice Maker during the demo. “I’m sure these drinks will be a hit! With LG’s Auto Ice Maker, I’ll always have ice ready—it’s so convenient and makes preparing drinks so much easier,” she said. She also highlighted how the Auto Ice Maker has made a difference in her daily routine. “It’s such a game-changer, especially when hosting or just enjoying a quiet night at home. Having ice ready anytime means less hassle and more time to enjoy with family and friends.”
Media representatives during the meet and greet with Dimples Romana
Mr. Jun Lee, LG Philippines Product Director for Home Appliances, shared his gratitude and excitement for the event’s success.
“Today marks a significant milestone as we introduce the LG Refrigerator with an Auto Ice Maker, reflecting our commitment to innovation and excellence.” He also thanked everyone for their support, saying, “We truly appreciate the collaboration from our partners and media—this is just the beginning. We’re excited for more opportunities to connect, engage, and showcase what’s next.” Mr. Lee closed with a hopeful note, “Let’s continue building something extraordinary together. Life’s Good when innovation meets everyday convenience.”
LG Philippines Product Director for Home Appliances, Mr. Jun Lee, delivering his closing remarks
The excitement continued as the gates reopened to the consumers, to explore the new LG refrigerator lineup. The afternoon highlight was another mixology session by Libang who teamed up with LG and brand partners Chingu Cafe, Milkis, and Locally to teach guests how to whip up refreshing cocktails. The crowd was fully engaged, learning fun tricks to elevate their next gathering with refreshing cocktails in an interactive session that perfectly matched the event’s chill vibe.
Brand partners Chingu Cafe, Locally, and Milkis brought extra flavor and fun to the event
The experience zones gave everyone a chance to get hands-on with the latest models and discover standout features like the Auto Ice Maker. Adding to the excitement, lucky winners took home sleek and stylish LG appliances from the raffles.
Ready to take your drinks to the next level? Check out LG’s latest refrigerators and experience the power of premium ice-making — perfect for creating refreshing drinks and elevating your hosting game. Life’s Good when it’s cool — with LG bringing the chill to every home. Whether it’s unwinding after a long day or hosting an ice-cold gathering with friends and family, LG makes every moment more refreshing. Here’s to cooler days, chilled drinks, and unforgettable moments with the ones who matter most.
Life’s about more than having the latest technology; it’s about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph/refrigerator/all-refrigerator/ for more information.
Karina is not your ordinary supermom. She juggles her time bonding with her three amazing kids while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for moms but for everyone!
